The pattern on the back of the iPhone Protective Cover, also used on a variety of other products is referred to as the Incase “Topo” pattern. “Topo” is short for topography which references the study of the Earth’s surface features. In this case, the lines commonly found on topographic maps have been abstracted.
This unique pattern along with the integration of the Incase logo is a graphic component of the Incase identity representing the concept of travel. The Topo pattern also resembles an abstracted wood grain that compliments the Incase leaf logo.