Our bi-coastal collaboration with HUF and DQM has gone from concept to creation. Available today are the HUF and DQM Skate Messenger Bags, customized in two variations that feature defining visuals of each of the retailers’ respective cities. Designed with bike and skate enthusiasts in mind, the bags pair the best aspects of conventional bike messenger bags and the ability to secure a skateboard with Incase’s refined industrial design aesthetic and device-driven functional features.
Born out of longstanding friendships that span across time and space, the Incase for HUF and DQM project began when Damon Way (Incase Chief Brand Officer), Keith Hufnagel, aka HUF (HUF owner/professional skateboarder), and Dave Ortiz (DQM owner) decided to partner together with the vision of creating a product that authentically represented their collective interests, backgrounds and geographies. Both retailers worked closely with the Incase design team in conceptualizing and making suggestions for the bag’s design and construction.
An important aspect of the project was to outwardly represent the cities of each retailer by customizing the bags’ front panels. San Francisco is represented on the front panel of the HUF Skate Messenger Bag through custom patches with DBC references and HUF’s signature H. DQM pays homage to New York City with a graffiti-laden waterproof interior panel and an exterior panel featuring a sewer rat and a version of the Statue of Liberty. Both bags feature the Incase for HUF and DQM logo wheel patch.