The Future of America Loves Incase
This past Sunday & Monday, August 23-24th, Incase was at CalTopia screening Tony Mech-illustrated tote bags and discussing our range of Fall 09 products. What is CalTopia you ask? Good question. It is the biggest student orientation fair in the known universe and it happens every year on the UC Berkeley Campus. For two days 37,000 students + their families & friends show up to learn about California schools and sample food and other products. All kinds of stuff…. Mountains of free giveaway products, miles of food, oceans of beverages, piles of pamphlets…. The fair is designed to let incoming college kids know about all the many things awaiting them in the California university system—good and bad.
Our onsite production manager for CalTopia was none other than celebrated rock photographer & epic rager Michelle Pullman (a/k/a The Shellzbot). Here’s her recap of the event. Take it away Shellzbot!:
The Incase booth at Cal Topia was by far the most exciting. The event took place in a gymnasium and many of the vendors worked the crowd with noisemakers and ring toss games. Whereas our booth had a colorful onsite screen-printing activation, a bin-station full of free product, and an excellent group of five fun people to talk to. Kids lined up and waited 2 hours for our tote bags. They were very excited about watching the screen-printing as it took place.
Throughout the two days I overheard people say many times that the wait was worth it. It was a good opportunity for students to get to know each other better before the first day of school. They didn’t stick around to hang out at any of the other booths. Not everyone enjoyed the wait though. One kid curled his index finger at me, urging me over to the farthest quietest corner of the booth and offered to “help me out” (with cash) if I could hook him up with a tote bag. I smiled sweetly and said, “Sorry dude!” The students loved our free bin station and couldn’t get enough, really. Every time they went for the plunge and were thrilled with their new iPhone and iPod cases, Notebook Sleeves and Incase stickers!
At the beginning of our second day we already had a line out the door. Wild. People said they’d heard about our booth from friends that had been there on the first day. Many people asked me about our range of products. They wanted to buy them off of me but I directed them to the Student Store. One girl wanted a Notebook Sleeve from us because she said she liked the simplicity of our designs over other vendors. Several people proudly waved their iPhones at me, already sporting Incase covers! We were definitely the life of the party. The Target people even came over and told us so. They were a little jealous, but they couldn’t help but love us. They got Incase totes too.
Everything Else
We had the chance to document Paul on the road, traveling to the Boston stop of the Dew Tour. Check out the video to get an inside look at a day in the life of P-Rod.
Spotlight: Paul Rodriguez Signature Collection Fall 09 Skate Pack
Introducing the Fall 09 Skate Pack, the newest addition to the Paul Rodriguez Signature Collection, designed and constructed with the essentials in mind. The Skate Pack helps you take what you need where you need it by merging skateboard-specific design with the best in notebook protection and functional storage.
Constructed of durable, weather resistant nylon, the Skate Pack features a padded back panel and shoulder straps with breathable mesh and integrated airflow channels for ergonomic support and comfort. The exterior skateboard attachment allows for easy deck-loading, with Velcro straps and compression bumpers to secure your skateboard.
On the inside, the Skate Pack is lined in a custom screen-printed allover P-Rod multi-dot design and includes a reinforced notebook compartment and an extensive array of pockets allow for maximum organization.
And we can’t forget the collection’s namesake in all this. Paul has been busy this summer traveling, competing and winning. His recent performance on home court at Summer X Games 2009 in Los Angeles earned him the gold in Street. (Congratulations, Paul!)
We had the chance to document Paul on the road, traveling to the Boston stop of the Dew Tour. Check out the video (Filmed by Felipe Lima) to get an inside look at a day in the life of P-Rod.
Everything Else
We had the chance to document Paul on the road, traveling to the Boston stop of the Dew Tour. Check out the video to get an inside look at a day in the life of P-Rod.
F09 Refresh: Monochrome Slider Cases for iPhone 3GS
This fall, our Monochrome Slider Cases have been infused with an element of understated chic for an updated look that’s fashionable for the season. Available in subtle hues of Pale Gray, Soft Pink, Jute, Celery Green, Sky Blue for iPhone 3GS / iPhone 3G, the Monochrome Slider Cases are not only two-tone in look, but also have a dual textured feel. The familiar two-piece, hardshell construction has been refreshed with lustrous gloss finish tops and soft-touch bottom pieces with just the right hint of sheen. On the inside, interior rubber guardrails provide shock absorption as well as impact and scratch protection for your device.
Included with all Slider Case purchases from our webstore and through the Apple Store is an S-Stand, provided for easy upright viewing of your iPhone widescreen.
To use, simply place the S-Stand on a flat, level surface and fit your iPhone in widescreen (landscape) position into the upward curl of the S-Stand, ensuring the S-Stand aligns with the beveled edge of your Slider Case. The S-Stand can be used in either direction to provide viewing angles of either 45 or 65 degrees.
The Monochrome Slider Cases for iPhone 3GS and iPhone 3G are available now only through the Apple Store and in our webstore. (Please note that the Monochrome Slider Case series is a seasonal release, so best to get yours while you can as popular colors and styles may sell out!)
Bicycle Film Fest LA: Deerhunter
Attention all bike lovers/lurkers: This week, the internationally renown Bicycle Film Festival is hosting a huge variety of bicycle culture & community events all over the greater Los Angeles area.
On Wednesday, August 26th, we’re particularly excited about the Bikes Rock party at the Eagle Rock Center for the Arts with Atlanta’s finest shoegazing garage band Deerhunter and LA’s own Blank Blue. As a primary sponsor of this touring festival, there’s a pretty good chance we’ll be on hand doling out a few Incase products, getting deeply weird and zoning out with everyone else. Bring your bike, your earplugs and your enthusiasm.
And while you’re in the Eagle Rock hood, ride on over to Auntie Em’s Kitchen or Senor Fish (both on Eagle Rock Blvd). If you need a coffee, go to Swork (corner of Eagle Rock Blvd x Colorado Blvd). To get this week’s rager started right, you’re gonna want a full gut and some pep in your pedals.
Keep an eye on our BFF Flickr set. We recently added some photos from BFF Chicago.
The BBQ is Dead. Viva La BBQ!
Ohhhh, sigh…. four months of free barbecue & mellow buzz action has now come to a close. So sad. Last Wednesday marked Finger On The Pulse’s final Summer BBQ Blow Out at the Hope Lounge in Williamsburg, Brooklyn.
From May through August ‘09, come rain or shine, brothers Greg & Darin Bresnitz provided the neighborhood with the mellowest mid-week lurk in town. Friends + FREE BBQ + free beer + legendary chefs + good tunes + free Incase products. Everybody just lazin’ around with full bellies…. Summery Wednesday nights at an indoor/outdoor lounge…. Sounds pretty good. And now, sniffle… sniffle, it is over.
Here’s what Greg Bresnitz had to say about the final BBQ (note—the reference to 250 people eating “pork belly” makes his email recap an instant Incase blog classic).
“We had great weather and one of the best turnouts for the final BBQ. 250 people came through and ate more pork belly than was humanly possible. The Dap-Kings spun throughout the night and kept the crowd moving with deep soul cuts. People grabbed up the Incase products as soon as they came in and were showing them off to each other. It was a great night.” —Greg
Thanks again to the Bresnitz Brothers, no doubt Incase & FOTP will cook up another Music & Food series again together quite soon. Stay tuned.
Swimming With Sharks Rooftop Pool Party #2: Shark Attack!
Sometimes a dude just has to get out of town and play motorcycle soccer for a few days. So last weekend we had our friend Baby Kelley, (a/k/a The Bubba) shoot photos for us at the Standard Hotel’s Swimming With Sharks rooftop pool party. If you don’t know The Bubba, here are a few qualifications worth noting:
- She outfits hot lurkers & human babies with hand-drawn sloth bear t-shirts.
- She recently recorded the rap track “Shake It Like a Single Mom”.
- Via her legendary LA public access variety show, she wrecks minds with The Mystical & Magical Show Show
- She plays boingy noise guitar in God’s Gang
- And last but not least, she runs three super brilliant blogs:
And her three favorite things are kitty paws, PBR and minimalist industrial design. Basically, Baby K is a one-woman exercise in takin’ it easy, gettin’ weird and havin’ the right ‘tude for the job. Asking her to shoot half-cocked, blurry event photos at the Swimming With Sharks pool party worked out great! It appears a fine lurk was again had by all— lots of splashin’ and spazzin’ out with Incase water guns and Slider Cases for iPod and iPhone. Thanks to the Standard Hotel and MFG Productions (JMZ Outlaw, Matt & Mahtab). Enjoy the photos! Thanks, Bubba.
Be on the lookout for future guest photog & brog-log from our heavy bro—The Shellzbot.
Rumble Thru The Bronx VI
One of New York’s toughest bike races is being held in The Bronx this Saturday. Incase will be there to award some prizes to the winners. For those who are going to enter, good luck!
Another Swimming With Sharks Pool Party
Last month’s Swimming With Sharks pool party—SURPRISE!!!—turned out to be a totally worthwhile lurk in the sun. Great tunes, good BBQ, harsh golden dudes, cold brews, and uber babes in the right shoes. See photos for proof.
Thanks to James Outlaw & his cohorts at MFG Productions, we’ve decided to do it again this Saturday, August 15th. Free Incase squirt-guns battles, Free Slider Cases for iPhone 3G & iPod touch. This time around, Baby Kelley from the Butt Blog & Professor Von Slothheim is gonna be our guest events photographer, so watch out. She’s all about it. To MAKE IT HAPPEN RSVP.
Swimming With Sharks Pool Party
Standard Hotel Rooftop Pool
This Saturday!
August 15th
