Lucky in 2010

Incase Lucky Bag

Every New Year, retailers in Japan participate in a tradition knows as fukubukuro, where “lucky bags” are filled with secret items and sold at an attractive discount. This New Year, Incase is proud to support Apple in this very cool tradition by providing a special edition Compact Backpack as the official Apple Lucky Bag, which will secure all the coveted (and secret) Apple and Apple specific merchandise.

Sold exclusively in limited quantities at all Apple Store locations in Japan, each $350 Lucky Bag contains items with a total value of more than double the cost of the bag. Additionally, a few extra special Lucky Bags include a voucher for a new MacBook—a very lucky deal for those fortunate enough to get their hands on one.

ラッキーな2010年。

アップルストアでは毎年恒例でLucky Bag(福袋 35,000円 税込み)が正月期間中に用意されます。お客様に大変人気のあるこの福袋、今回はIncaseが“袋”としてオリジナルデザインのコンパクトバックパックを用意させていただきました。袋を開けるとお値段の倍以上の価値があるアップル、及びアップル関連のアクセサリー商品が盛りだくさん!中には新しいMacBookがあたる懸賞が含まれている袋も!ぜひ新年の運試しにどうぞ。

9 Responses to “Lucky in 2010”

  1. Anyone for people in the US to get one? I really like the backpack and would be interested in buying just the bag without the goodies.

  2. I’m with Scott! I really want the backpack. Perhaps a similar design without the extras would be nice.

  3. Orlando: The Lucky Bag based on our Compact Backpack.

  4. Very serious want! How long will these be on sale? Any way to get them in the US?

  5. Grimly: They are all gone and were only available in Japan.

  6. I really hope you consider making this for US customers. This is a amazing looking bag!

  7. Just wondering how many of these were made? I am trying to get one from Japan and would like to know since it will most likely cost be double.

  8. I love the “Lucky Bag” Colours but there is not a Compact Backpack with those colors. Do you have thought sell the Compact Backpack in those colours?

    Sorry for my english. Greetings from Spain :)

  9. iCHi: Maybe. Keep our site and Twitter in check…

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