FYF Fest 2010 Was Hot

After eight months of planning and hundreds of hours of heavy lifting, the 7th Annual FYF Fest finally happened this past Labor Day weekend at the LA State Historic Park. Was it hot outside? Terribly! Was it impossibly dusty? Yes! But that didn’t stop over 20,000 confirmed festival attendees from waiting in nearly 3-hour long lines to get in. How were the bands? Great! Festival standouts included Sleep, Big Freedia, Warpaint, Abe Vigoda, The Mountain Goats, Local Natives, OFF!, Unbroken, Cold Cave and Washed Out.

Did we gift piles of free cases for the iPhone 4 and iPhone 3GS? It’s true, we did. Were people pumped? They were! A few times almost to the point of tears. (Just ask Incase industrial designer Tim Wall, he came down to survey the scene and instead got a crash course in learning just what it means to spend 12-hours gifting cases to thousands of wildly enthusiastic Incase lovers). He left a changed man. New insights, new memories, new tunes, new friends and new ideas. This is what community organized music & arts festivals are all about.

All jokes aside, we feel tremendously fortunate to work on FYF with our friends each year. It truly requires the efforts of our entire arts & music community to pull this thing off. To Phil and Sean at FYF Productions, Justin at Altamont Apparel, Chris at LA Record, Michael at Videothing.com, Alex at Stories Books & Cafe, and to Kevin and Andy at The Cha Cha Lounge… (among so many others), this festival couldn’t happen without the hard work and goodwill of every one of you. Thank you. And last but not least— to Michelle, Tamarra, Moses, Kelley, and Tim, thanks for braving such heat and lending your hands and ears to so many Incase fans this weekend. We look forward to sponsoring FYF Fest next year. Until then enjoy the FYF Fest 2010 photos on our Flickr stream.