Introducing Incase for Andy Warhol
We are proud to unveil our collaboration with The Andy Warhol Foundation for the Visual Arts. This distinctive collection features Warhol’s artwork applied to select cases, sleeves and bags for iPhone, iPad and MacBook.
As a cutting-edge visual artist, Warhol understood and embraced technology and saw it as the future of contemporary culture and the arts. Warhol once said “A lot of people could help me with parts and segments of the business, but only a computer would be totally useful to me…A computer would be a very qualified boss.” Fittingly, Incase for Andy Warhol fuses his artwork our technology-driven designs. We launch this continuing series with Warhol’s late-era Camouflage and the Banana screen print created in 1966, which also appeared on the cover of The Velvet Underground & Nico’s self-titled debut album. Additional signature Warhol graphics are featured on our iPhone Snap Cases including his striking 1964 Flowers print, Dollar Signs (1982), a wry commentary on art as a consumer item, and a colorful cow portrait taken from his whimsical 1966 Cow Wallpaper.
“It’s an absolute honor to work within the legacy of one of the most influential individuals to touch the world of art and pop culture,” says Damon Way, Incase Chief Brand Officer. “Andy Warhol was known for pushing boundaries and redefining convention, something that we greatly admire and exercise at every opportunity.”
“Incase has created an exciting collection that taps in to the creative, non-conformist spirit of Andy Warhol and embodies his sophisticated sense of design, ” says Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “Incase for Andy Warhol is a fitting tribute to the artist who continues to inspire us to think differently.”
On Wednesday, April 6, Incase and The Andy Warhol Foundation for the Visual Arts will host a private event in New York to celebrate the launch of Incase for Andy Warhol. The event will draw from Warhol’s seemingly prescient stance on technology and its effect on popular culture with interactive art installations, as well as showcase the newly released collection. The entire event will be captured on video via iPhone 4 and will be streaming live on goincase.com.
Select Incase for Andy Warhol products are available today with additional products coming soon and available for pre-order. Incase for Andy Warhol will be available soon through the Apple Store, Apple’s retail stores and discerning boutiques worldwide.
