This past Saturday and Sunday, September 1st and 2nd, roughly 52,000 independent music fans braved the sweltering heat to attend the ninth annual FYF Fest at the LA State Historic Park near Downtown Los Angeles. Featuring more than 90 performing artists and a plethora of other entertainments (including four music stages, one enormous dance/comedy tent, boatloads of beer gardens, a cavalcade of food trucks, massive shade tents, comfy VIP lounges, and the dazzlingly spastic visuals of Videothing’s Michael Reich), the promoters aimed quite literally to provide “The Best Two Days of Summer,” and then some.
As a sixth-year returning sponsor of the festival, Incase gifted custom ‘F#@K YEAH FEST!” totes, custom “FYF” Snap Cases for iPhone 4s, Incase-branded earplugs, and Boxed Water to the first 500 lucky attendees through the gates each day. It could safely be said all 1,000 totes were snatched up in under ten minutes, thank you very much. Huge thanks to Sean Carlson, Phil Hoelting, Michael Gutierrez, Mariko Jones, Goldenvoice, The City of Los Angeles and the entire California State Parks Department. We’ll see you again next year.