Incase

The tenth annual Monster Track Race theme this year was A Day in the Life of a NYC Messenger. Riders came from all over the US, Europe, and Japan to experience the exhilarating ride in NYC traffic. The checkpoints were all based on real life stops of a NYC messenger.

My favorite stop was Continuum Cycles because it is what I call the default location for the messengers I know. That’s where I know I can find the messengers who aren’t busy making deliveries. I love that the only rule is No Brakes and I love that the snow waited on the race to end!

More photos in this Flickr set.

Momentum Clothing & Equipment in Canada really stepped it up with the merchandising of Incase.
Great job to Lee!

Momentum Clothing & Equipment
160-2102 8th Street East
Saskatoon, SK S7H 0V1, Canada
306-955-2381

I’d like to highlight some of the new retailers that carry Incase products. If you are in these areas, go in and check out the stores.

Sendol:Boutique
12 pottergate
Norwich
Norfolk
NR2 1DS
01603-665589

Grand Zwitzerland
Traugottstrasse 9
8005 Zurich
Switzerland
43-960-39-01

AVNT/GRDE
306 West Third St
Santa Ana, CA 92701
714-543-5500

Complete Clothing
106 E. 8th St.
Austin, TX 78701
512-473-8244

Here is my Incase X Hellz Bellz “Love thy Neighbor” messenger bag. It’s my new favorite.

I want to highlight more of the stores where Incase is now available. Also check out our store locator as we have been adding a number of new boutiques.

Attic not only has two locations but also sells online. These guys have a super original decor that does resemble an attic, but it is certainly not your granny’s attic. They stock some of the hottest lines including Incase (of course), Alife, Creative Recreation, Staple and more.

Attic I
8010 Beach Blvd.
Buena Park, CA 90620
714-220-3116

Attic II
920 5th Avenue
San Diego, CA 92101
619-234-1534

Compound Gallery is a hot spot for fashion and art. This store is known for exhibiting the coolest art work and at the same time, you can pick up some sweet gear. They carry clothing, sneakers, books, art and accessories.

Compound Gallery
107 NW 5th Avenue
Portland, OR 97209
503-796-2733

Brooklyn Projects in Japan is a skate shop that carries brands such as Recon, Subware, Supra, Circa and even has its own line. I love that they have such a great following of female skaters.

Brooklyn Projects
Rego Bldg. 2A 1-4
Nakamachi, Nakaku
Hiroshima, 730-0037
082-246-1987

True is now celebrating its 12-year anniversary. I love the range in this store. You can find so many of the traditional street brands here as well as the newest brands. These guys keep their eye on the street for sure.

True SF
1415 Haight St
San Francisco, CA 94117
(415) 626-2882

Humantree
653-14 Sinsa-Dong
Kangnam-gu, Seoul
Korea

Daily Project
Chungdam-dong 1-24 5F
Kangnam-gu, Seoul
Korea

Liful
# 661-14 Sinsa-dong
Kangnam-gu, Seoul
Korea

It’s official. All of our new boutique retailers are receiving their summer shipments now.

Check out some of the shops that you can now go to for Incase products.

Ubiq
1509 Walnut Street Philadelphia
PA 19102
215-988-0194

Bodega 6
Clearway Street Boston
MA 02115
617-421-1550

West 147
W. 72nd Street New York
NY 10023
212-787-8595

A new retailer for Incase, Alife, hosted a party along with Nas for his album release last night! It was my favorite summer party (so far). Alife always kills it!

All of us at the Foundation crew went together after listening to Nas in the office alllll day!

ALIFE NY STATE OF MIND -the best backyard in NY in my opinion.

Foundation: me, Pamela (SUPER), Yoshi (In4mation), Cassadra (Hellz Bellz) & Tara (Creative Rec).

Nas -he loved the vibe so much, he was speechless in the middle of one song!

My favorite part was watching some kids hanging out of their window watching!

Nas with Matt (our buyer from Alife) – No fake smiles here.

Video of the night….

Video of the week…

I love NY!

Hello Incase friends!

As the demand for Incase grows, we are opening up distribution to streetwear/ fashion stores! I will be posting some info about the stores we’re now working with who will also be receiving their first shipments in a few weeks!

Atmos NYC, one of our new retailers, had a party this weekend that I attended for the release of the Atmos X Puma Endangered Species Pack! 

Atmos is known for it’s exclusive kicks and collaborative projects with several of the top brands including Nike, Puma, North Face, Porter, Disney, and more! Some brands you will find at Atmos include Nike, New Balance, Adidas, Atmos Clothing, Ubiq Shoes, Incase (soon) and more!

Atmos NYC – 203 West 125 St. (Harlem) New York NY 10027 212-666-2242