New Incase for Andy Warhol Spring ‘13 Collection
Incase and The Andy Warhol Foundation are proud to release a new series of cases for iPhone 5 in the Incase for Andy Warhol Collection. Available today, the eight-piece collection consists of four distinct designs from Warhol’s body of work completed in the 1960s. For Spring 2013, the Warhol Snap Cases feature creations derived from his experimental film works and cultural events of the period as well as vibrant reinterpretations of some of the artist’s signature pieces.
Warhol was known for choosing subject matter relevant to pop culture events. In 1963, Leonardo da Vinci’s Mona Lisa made its debut in the US, leading to widespread media coverage and attention for the painting and the museums that housed it. Warhol made the painting the subject of a series of early silkscreen paintings that year. The work selected for the Mona Lisa Snap Case showcases Warhol’s affinity for color and serial repetition, a technique demonstrated throughout Warhol’s oeuvre.
The 1960s were also a time when Warhol began exploring film as a medium for his art. The Kiss Snap Case features an image taken from a screenprint on plexiglass based on frames from Warhol’s 1963 film Kiss.
The intense colors of Warhol’s 1964 Flowers silkscreen are instantly recognizable as signature Warhol. Utilizing a picture of hibiscus blossoms taken from a photography magazine, he extensively modified the original, cropping the image, moving flowers and removing details to emphasize contrast. For the iPhone 5 issue of the Flowers Snap Case, new colors bring a fresh interpretation to the art while respecting the artist’s intent.
Warhol’s hand-drawn image of an early 1900s telephone (1961) reminds us of the enduring nature of telephone technology, which still takes primacy today even with modern advancements in personal communication. Fluorescent hues give the design a Warhol-appropriate pop art treatment for a fun and playful look.
See the new Andy Warhol Snap Cases for iPhone 5 in our webstore.
New in our Warhol Collection: Iconic “Brillo” Art on Cases for MacBook, iPad and iPhone 4S
We are proud to introduce the latest additions to the Incase for Andy Warhol Collection featuring a fresh interpretation of Warhol’s famed Brillo® Soap Pads Box sculptures. Releasing just prior to Brillo’s 100-year anniversary in 2013, this limited-edition series of products includes products for MacBook, iPad and iPhone 4S.
Andy Warhol’s fascination with pop culture, products and celebrities gave his art a distinct perspective, but it was his detailed recording, documenting and reproduction of these subjects that made him a unique, and often controversial, conceptual artist. His 1964 Brillo Soap Pads Box sculptures elevated disposable packaging into a valuable artifact of Americana. Warhol’s appropriation of mundane and blatantly commercial subject matter incited criticism from the art establishment of the time. However, the box sculptures were breakthroughs not only for the controversy they sparked, but also because they captured the zeitgeist of the era and reaffirmed Warhol’s ability to redefine the boundaries of art. The Brillo sculptures have since become some of Warhol’s most sought after and important works of the late twentieth century.
The new Brillo series is available now in our webstore.
Now Available: New Designs in our Andy Warhol Collection
We are proud to introduce the latest additions to the Incase for Andy Warhol Collection. Now in its fifth installment, the new releases include tote bags and cases for iPhone 4S, iPad and MacBook featuring an image from Warhol’s breakout film, Chelsea Girls, his playful So Many Stars illustration, a revealing self portrait from his Photobooth series and a new version of the iconic Cow Wallpaper.
During the 1960s Andy Warhol focused more on making films, including the controversial 1966 Chelsea Girls. An amalgam of semi-scripted and unscripted scenes complete with crude sound and camerawork, Chelsea Girls often resembles a raw prototype for today’s reality television. Warhol claimed he was “just photographing what happens” in his movies, however with Chelsea Girls, Warhol delivered “reality” through his own unique vision. The unblinking display of sex and drugs drove the film’s notoriety, but stylistically Chelsea Girls is a kinetic revelation that evolves from black and white to full color, with fragmented scenes depicted on a split screen. Our four-piece product series pays homage to Warhol’s famed film, with bags and cases for iPhone 4S, iPad and MacBook.
The updated Cow Wallpaper product range features Warhol’s groundbreaking screenprint in a new bold yellow hue on premium denim fabric. His 1966 Cow Wallpaper opened an intriguing new avenue for creative expression. Warhol transformed an ordinary photo of a docile cow into a whimsical subject by using striking colors in his signature silkscreen process.
While much of Warhol’s most recognizable artwork is silkscreened prints, many of his early works are ink illustrations. So Many Stars (circa 1958) reveals a playful side to his art that continued to evolve throughout his career. The sprightly artistry has been applied to Incase’s signature Snap Case for a lighthearted, expressive option for iPhone 4S.
Warhol’s experimental portrait photography in photo booths provided the basis for some of his most beloved silkscreen works. With the booth’s privacy curtain drawn and photos automatically shot by a machine, the subject could feel liberated to reveal his or her essence instead of being self-conscious in front of a human photographer. In the selection of photo strips chosen for this collection, Warhol himself is the photo booth’s subject. The strip image is serially repeated on the Photobooth Snap Case for iPhone 4S in keeping with one of the artist’s hallmark techniques.
The new Incase for Andy Warhol designs are available now in our webstore.
Introducing our Spring Andy Warhol Collection
We are proud to introduce the Spring ‘12 series of the ongoing Incase for Andy Warhol collection, featuring a complete line of bags and cases for MacBook and iPhone. Drawing from a variety of pieces highlighting Warhol’s exploration of nature and celebrity, common themes in his oeuvre, the new Incase for Andy Warhol collection features iconic designs such as Marilyn™ as well as less recognizable, but equally beautiful and provocative works like Butterflies, Sunset and Skull.
One of Warhol’s most recognized celebrity portraits is his silkscreen of Marilyn Monroe, an international celebrity that encapsulated the popular culture of her time. Warhol began work on his Marilyn series after her untimely death in 1962, working from a publicity photo for her 1953 film, Niagara. The resulting series perfectly preserved Monroe’s larger than life personality, glamour and charisma, itself becoming as iconic as its subject matter. The selected designs for the Tote, Campus Pack, Protective Sleeve and Snap Case are from the artist’s retrospective series called Marilyn Reversals (late 1970s to early 1980s), in which Warhol reversed the negative of the star’s image and used different color variations in both dark and light hues.
Warhol’s Butterflies (1955) stands out as a precursor to his later artistic perspective and process. While much of his most recognizable artwork was silkscreened, the majority of Warhol’s early works, including Butterflies, were hand drawn. In Butterflies, there is a hint of serial repetition that would eventually become his signature style. The Warhol Snap Case in Butterflies encapsulates the beauty and variation present in nature, two themes that Warhol continually explored in his art.
The 1972 Sunset prints convey the simple elegance of a natural event that occurs every day. The striking series, which consists of 632 unique prints, also showcases Warhol’s brilliance as a colorist. The Sunset print appearing on the Warhol Snap Case captures the moment the sun just begins to disappear below the horizon, using brilliant hues in warm tones to add contrast and enhance the focus.
For his 1976 Skull series, Warhol took photographs of a human skull he purchased while antique shopping. He then transferred the photos into drawings with the use of an overhead projector. In this particular rendering chosen for the Warhol Snap Case, the impact of the stark black and white skull is partially balanced by the playful colors, indicating hope or even humor in spite of the inevitability of death.
The new Incase for Andy Warhol Collection is available now in our webstore with availability to follow in select boutiques worldwide.
Introducing our Latest Series of Andy Warhol Designs
Just in time for the holiday season, our new Incase for Andy Warhol Snap Case designs showcase five distinct pieces from the artist’s body of silk screening work, turning your iPhone 4S into a canvas for iconic Warhol imagery.
The 1964 Self Portrait featured in this series was the artist’s second, and utilizes a picture taken in a photo booth as the basis for his signature silkscreen technique. Warhol’s face and persona remain as recognizable today as his work, a rare achievement for even the most famous artists.
A United Press photograph of Easter Sunday goers in Vatican City serves as the foundation for Warhol’s 1963 Crowd silkscreen. What appears to be an imperceptible black and white pattern from afar reveals itself to be a packed mass of people and faces upon closer inspection. In Crowd, Warhol turns the spectators themselves into the spectacle, focusing on the collective power of the crowd.
Warhol’s Cars and Handle with Care – Glass – Thank You, both from 1962, feature one of the artist’s most recognizable pop art innovations: the serial repetition of an everyday image. Both serve as clear examples of Warhol’s ability to reinvent the ordinary, achieved in part by his use of screen printing to repeat images on a single canvas.
In Diamond Dust Shoes (1980), Warhol incorporated crushed glass particles on top of his screen printed images, a technique he employed in a number of works including portraits of famous personalities. In this piece, the faux “diamond dust” enhances the visual impact of the piece while reflecting the style and flash of the late disco era.
The new Warhol Snap Case series in Self Portrait, Crowd, Cars, Handle with Care – Glass – Thank You and Diamond Dust Shoes for iPhone 4S and iPhone 4 is available now for pre-order in our webstore.
Andy Warhol Wallpaper Wave 2
We recently launched Wave 2 of the Incase for Andy Warhol collection. Here’s an overview of all the wallpapers that we made available for download.
Check out more Warhol Wallpapers.
Celebrating an Icon: A Look Back at the Incase for Andy Warhol Launch Celebration
Last week’s event at Openhouse Gallery was a true celebration of the Warhol Spirit. To commemorate the launch of our collaboration, friends and guests of Incase and The Andy Warhol Foundation were treated to an immersive experience that took inspiration from Warhol’s seemingly prescient stance on technology, with interactive art installation alongside original Warhol artwork and displays of the Incase for Andy Warhol collection.
Music installation featuring Xeno & Oaklander kicked off the evening, and a DJ set by New York City’s left-field disco icon Lovefingers entertained select media, tastemakers and brand friends.
And, to those of you who joined us virtually via our livestream of the event, we hope you enjoyed the evening as much as we did! Check out all the photos from the event on Flickr (all photos shot by Rodney Williams).
This is just the beginning of Incase for Andy Warhol, so be on the lookout for future product releases adorned with more iconic images from the pop art legend.
Andy Warhol Wallpaper
To celebrate the launch of the Incase for Andy Warhol collection, we’re giving away exclusive Andy Warhol wallpaper for iPhone, iPad and desktop. Select from 6 different designs:
Introducing Incase for Andy Warhol
We are proud to unveil our collaboration with The Andy Warhol Foundation for the Visual Arts. This distinctive collection features Warhol’s artwork applied to select cases, sleeves and bags for iPhone, iPad and MacBook.
As a cutting-edge visual artist, Warhol understood and embraced technology and saw it as the future of contemporary culture and the arts. Warhol once said “A lot of people could help me with parts and segments of the business, but only a computer would be totally useful to me…A computer would be a very qualified boss.” Fittingly, Incase for Andy Warhol fuses his artwork our technology-driven designs. We launch this continuing series with Warhol’s late-era Camouflage and the Banana screen print created in 1966, which also appeared on the cover of The Velvet Underground & Nico’s self-titled debut album. Additional signature Warhol graphics are featured on our iPhone Snap Cases including his striking 1964 Flowers print, Dollar Signs (1982), a wry commentary on art as a consumer item, and a colorful cow portrait taken from his whimsical 1966 Cow Wallpaper.
“It’s an absolute honor to work within the legacy of one of the most influential individuals to touch the world of art and pop culture,” says Damon Way, Incase Chief Brand Officer. “Andy Warhol was known for pushing boundaries and redefining convention, something that we greatly admire and exercise at every opportunity.”
“Incase has created an exciting collection that taps in to the creative, non-conformist spirit of Andy Warhol and embodies his sophisticated sense of design, ” says Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “Incase for Andy Warhol is a fitting tribute to the artist who continues to inspire us to think differently.”
On Wednesday, April 6, Incase and The Andy Warhol Foundation for the Visual Arts will host a private event in New York to celebrate the launch of Incase for Andy Warhol. The event will draw from Warhol’s seemingly prescient stance on technology and its effect on popular culture with interactive art installations, as well as showcase the newly released collection. The entire event will be captured on video via iPhone 4 and will be streaming live on goincase.com.
Select Incase for Andy Warhol products are available today with additional products coming soon and available for pre-order. Incase for Andy Warhol will be available soon through the Apple Store, Apple’s retail stores and discerning boutiques worldwide.
Coming Soon: Incase for Andy Warhol
As a cutting-edge visual artist, Andy Warhol fully embraced technology and saw it as the future of contemporary culture and the arts. It is only fitting that Incase fuse his artwork with our technology driven designs.
This distinctive collection features Warhol’s best-loved artwork applied to products for iPhone, iPad and MacBook. The Spring 2011 collection will feature his iconic Camouflage and Banana screen prints as well as additional Warhol works. Be sure to return to goincase.com for the full product unveiling next Tuesday, April 5th.
