Incase

All photos for the Paul Rodriguez slide show were shot by Ari Marcopoulos.

Photographer Ari Marcopoulos immerses himself completely in the individuals, personalities, visionaries and scenes he photographs.

Originally from the Netherlands, Marcopoulos came to New York City in 1979 where he printed photographs for Andy Warhol. He immediately became involved in the art and music scenes of the time. His rarely published photographs of Jean-Michel Basquiat from this period are perhaps the most intimate photographs taken of the artist.

The first book of his work, Portraits from the Studio and the Street, was published in 1988. At this time Marcopoulos turned his attention to New York’s vibrant hip-hop scene, becoming friendly with and photographing popular artists such as Fab 5 Freddy and Run-DMC. His photographs were used for the cover of the seminal Beastie Boys’ album Ill Communication.

In addition, Marcopoulos has directed numerous short films and exhibited work worldwide, including within the collections of The Whitney Museum of American Art and The Detroit Institute of the Arts.

Marcopoulos currently lives in Sonoma, California.

This past week we showcased our new lineup of Life and Technology products at the Agenda Show in San Diego. Although this show has a much smaller footprint than Project in Vegas, it features an even more select grouping of streetwear and action sports brands with a strong emphasis in style, art, music and culture.

Views of our new booth. Black walls with the integrated Topo Pattern and the glowing light of our product gallery from within.

The activity inside the walls of our portable showroom. There was a steady flow of traffic at our booth and a great buzz about Incase around the show.

While we successfully worked with what we had at Project in Vegas the other week, with complete control of our environment at Agenda, we were able to provide an elevated experience for all who viewed.

Another peak at our EO Collection shown gallery style alongside some of our new nylon and canvas bags.

The focal point as you entered the booth was our Paul Rodriguez Signature Collection. Photo of Paul by Ari Marcopoulos.

And to top things off like sprinkles on a cake, we also previewed a fresh spectrum of case colors for Holiday 08 and Spring 09. You can view more pics from the tradeshow here.