Twin Peaks Time Trial

Got a bike? Like to climb hills? Come to SF this Sunday and enter the MASH SF Twin Peaks Time Trial.

$500 for first fixed
$500 for first geared
+ tons of Incase giveaways and free espressos by De La Paz coffee.

773 14th St
San Francisco, CA 94114
1PM Sunday May 1st.

MASH Exhibition at Project Space

Last year, Incase sponsored the MASH team when they embarked on their uniquely subversive journey to crash the 2009 edition of the Tour of California on their track bikes. For nine days, MASH team riders ascended on the same .750-mile course as international cycling teams on bikes with one gear and no brakes, battling the horrendous rains and traversing some of the steepest hills in California.

A little more than one year later, Project Space is proud to host with MASH a special exhibition entitled “Revisit MASH Tour of California,” a retrospective on their incredible journey during the 2009 Tour of California. The Project Space installation will showcase documentation from the MASH experience, including a new short film and behind-the-scenes photography, and a display of artifacts from the tour, such as road-worn bicycles, a torn kit from the 2009 Tour and more.

The opening reception for the MASH exhibition will take place Saturday, May 22, from 6 p.m. to 10 p.m. Preceding the opening reception is the MASH-organized fixed gear only race from Echo Park, coincidentally timed with Stage 7 of the 2010 Tour of California. The race will finish at Project Space, culminating with an awards ceremony during the exhibition’s opening reception.

Please join us for Revisit MASH Tour of California.
May 22 2010 through June 6 2010

Opening Reception
Saturday, May 22, from 6 p.m. to 10 p.m.

Project Space
603 North La Brea Avenue
Los Angeles CA 90036
323-938-8818

Ride On: Messenger Backpack Joins Courier Collection Offering for Spring

Pairing the best aspects of conventional messenger bags with a refined industrial design aesthetic and device-driven functional features, our Courier Collection continues to provide durability, waterproofing and ease-of-use to meet the needs of urban bicyclists. This season, we’ve refreshed the collection with the addition of new styles all available in a striking Dove Gray and bold Orange colorway.

New this Spring to the Courier Collection is the Messenger Backpack, which joins the collection’s Messenger Bag and Skate Messenger Bag. Constructed of custom weather resistant 1680D nylon, the Messenger Backpack features a wide-mouth top closure for easy access, a side access faux-fur lined notebook compartment and multiple pockets for optimum organization. Adjustable sternum, waist and padded shoulder straps provide increased comfort and ergonomic support while reflective hits provide added visibility for safe riding in the dark.

Rounding out the Courier Collection are pieces to fully protect all your essentials. Our new iPhone Pouch provides unsurpassed protection for your device. Our new Vertical Messenger Hip Pack lets you travel light, sized to hold just your essentials so you can enjoy your ride.

Available in Dove Gray with an Orange pop as well as traditional Black on Black, the Courier Collection is available now in our webstore and at better boutiques worldwide.

MASH Drag Race Format

Just like last year, MASH is organizing a race during the Interbike in Vegas.

Only this time it’s a bit different since the race will consist of three stages:

1. Drag Race
2. Alleycat
3. Goldsprints

Who will win the individual stages and who will be the overall winner?

Meet up at the Cyclocross parking lot at 9:30pm.

Bicycle Film Fest LA: Deerhunter

Attention all bike lovers/lurkers: This week, the internationally renown Bicycle Film Festival is hosting a huge variety of bicycle culture & community events all over the greater Los Angeles area.

On Wednesday, August 26th, we’re particularly excited about the Bikes Rock party at the Eagle Rock Center for the Arts with Atlanta’s finest shoegazing garage band Deerhunter and LA’s own Blank Blue. As a primary sponsor of this touring festival, there’s a pretty good chance we’ll be on hand doling out a few Incase products, getting deeply weird and zoning out with everyone else. Bring your bike, your earplugs and your enthusiasm.

And while you’re in the Eagle Rock hood, ride on over to Auntie Em’s Kitchen or Senor Fish (both on Eagle Rock Blvd). If you need a coffee, go to Swork (corner of Eagle Rock Blvd x Colorado Blvd). To get this week’s rager started right, you’re gonna want a full gut and some pep in your pedals.

Keep an eye on our BFF Flickr set. We recently added some photos from BFF Chicago.

Rumble Thru The Bronx VI

One of New York’s toughest bike races is being held in The Bronx this Saturday. Incase will be there to award some prizes to the winners. For those who are going to enter, good luck!

Bicycle Film Festival Hits Austin

Last week the BFF went to Austin. We added some photos to our Bicycle Film Festival Flickr set.

Tomorrow the BBF is starting in Chicago.

Bicycle Film Festival San Francisco Photos

We added some photos from San Francisco to the Bicycle Film Festival set on Flickr.

BFF is visiting Portland this weekend. Make sure to see some of the movies that are being shown. Specially the portrait of the legendary Italian Frame Builder Giovanni Pelizzoli aka “Ciocc”. Amazing film.

Anima D’Acciaio Trailer Ver5.1 from Cinecycle on Vimeo.

UPDATE: Amelia sent us some photos from the BFF in Oakland. Scraper Bikes!

BFF SF

The Bicycle Film Festival is starting today SF. There is way too much to do and see, so make sure to check the schedule and plan accordingly.

MASH Tour of California 2009 Video Preview

As every bike fanatic knows, the MASH guys rode the Tour of California this year on their track bikes. Mike Martin documented the ride and MASH is in the process of releasing a video for this. The preview is now available on Vimeo.

MASH blogged their journey on our site. Here’s the story in 6 parts:

1. Mash Rides
2. The Oldest and the Youngest
3. Gear Selection
4. A Day in the Life
5. Spectators
6. Final Thoughts