Now Available: Limited Edition DSLR Pro Pack
Just in time for holiday gift giving, we’ve taken our popular DSLR Pro Pack and refreshed it with durable cotton canvas construction in a rich black hue that’s sure to bring joy to the photography professional or enthusiast in your life this holiday season.
For equipment-intensive photography, our DSLR Pro Pack offers photographers protection, storage and comfortable carrying for heavy loads. Its large main storage compartment features fully customizable modular dividers for camera bodies, lenses, flashes and other equipment, with primary access through the back of the pack and a second zipper at the top of the pack for quick access. An additional storage area features a dedicated notebook compartment that fits up to a 15” MacBook Pro and a slip pocket for an iPad for easy on-location editing. Exterior straps secure a tripod while fully padded shoulder straps and a mesh back panel provide excellent breathability and comfort.
The DSLR Pro Pack in black canvas is available now in limited quantity exclusively in our webstore. Be sure to check out our entire Camera Collection for bags and cases perfect for any shutterbug on your list.
Free Griptape for Go Skateboarding Day!

Want a limited edition sheet of Incase griptape for your skateboard? Then enter our Twitter giveaway!
- Take a photo of how Incase and skateboarding influences your daily life. For example: Do a trick over your Incase backpack. Or put and Incase iPhone case on your board and take an artsy photo. Anything goes, as long as you include something Incase and skateboarding in your photo, so get creative!
- Follow us (@goincase) on Twitter and Tweet the photo like this: “Here’s how @goincase and #goskateboardingday make my day”
That it’s, we’ll DM you to get your address to send the griptape.
Bonus Prize: We’ll pick 1 person with the best photo who will win our DSLR Pro Pack!
Contest is valid today only, June 21! Now go outside and skate!
And the winner of the DSLR Pro Pack is Catty Chan with this awesome photo:
Thanks everyone else for entering, your Incase griptape is on it’s way!
A Look Back: “Now is Forever” Opening Reception at Project Space
Last night’s opening reception for the Ari Marcopoulos exhibition “Now is Forever” was a celebration of the past and the present between friends and admirers at Project Space. The event featured a combination of photo and video visuals as well as a look at the new Ari Marcopoulos Camera Bag.
The exhibition presented images from Ari’s new book via a wall mounted presentation constructed simply of actual pages from a copy of Now is Forever flush-mounted to plywood panels, creating a compelling visual narrative of the travelogue of images Ari shot around the world.
The event also highlighted “Moroso Crew”, a 60-minute cinema vérité documentary about illegal drag racing in Brooklyn and the Bronx that Ari shot in 1992. The film was projected onto a backdrop encompassing the Project Space storefront window, making it visible to both guests at Project Space and onlookers on La Brea Avenue.
Good company in attendance included Aaron Rose, Keith Hufnagel of HUF, Curated by Arkitip featured artist C.R. Stecyk III and artist Michael Leon.
Thanks to all who came out and to Ari for all his work on the product collaboration and the exhibition!
“Now is Forever” will be featured at Project Space through October 15.
Ari Marcopoulos
Working with artist and photographer Ari Marcopoulos, we’ve created a limited-edition camera bag perfect for professional photographers and enthusiasts alike.

During the the last month of his stay in the area of Sonoma (about an hour away from the Golden Gate Bridge), Ari took photographer/cinematographer Lele Saveri and Giuseppe Furcolo on a tour of this beautifully quiet region where deer roam free and the moon shines bright at night.

A few weeks before moving back to the chaotic life of New York City, which he left 12 years ago, he took Lele and Peppe tree-climbing in the valley. They spent the day jumping into a deserted reservoir, hitting golf balls into an empty field, wandering through the graves of the small town’s cemetery and discovering all the spots where local kids hide away from adult eyes.

During this weekend-long journey, they had the chance of meeting both of Ari’s teenage sons, some of their friends, some local fans of Ari’s work, a beautifully proud 92-year old lady and a couple of Mexican men enjoying the shade on a sunny summer day.

Lele, Giuseppe and Ari worked together on the making of this video, surrounded by Ari’s life packed away in boxes ready to go his new home. While Ari showed all old photographs and videos that were discovered during his packing, the Italians were cooking some specialities with the fresh produce of the Californian countryside.
Photos by Lele Saveri.
Introducing the Ari Marcopoulos Camera Bag
Having collaborated on shoots over the years, we’re excited to announce our first product collaboration with renowned artist/photographer Ari Marcopoulos. Designed specifically to meet the needs of Marcopoulos himself, Ari worked hand-in-hand with our designers to create a camera bag that provides fast access to cameras and equipment in a highly evolved, easy to carry ergonomic design that re-imagines the functionality and style of a camera bag.
“My work takes me on the road several months at a time and lugging my equipment around is the most daunting part of traveling,” says Ari Marcopoulos. “It was an honor to work closely with the Incase design team to develop a bag that simplifies things. Their design approach, creating goods that are functional and low-profile, is exactly what I am looking for. The bag has become my travel companion just like my camera.”
To build a durable yet comfortable bag, we utilized heavy-duty canvas finished with a custom water-repellent coating to provide optimal weather resistance in nearly any condition. Additional coverage is found in the removable rain fly, which features a custom Marcopoulos print. Ari’s use of multiple devices at each shoot inspired the quick access point-and-shoot camera pocket with magnetic closure and the iPad interior slip pocket. Inside the bag are adjustable, padded SLR camera and lens compartments as well as a document pocket and zippered pocket for storage and organization.
“I have great respect for Ari’s work. He has pioneered an approach that has captured the creative minds and imagination of the individuals that follow him,” says Incase’s Chief Brand Officer Damon Way. “We are pleased to participate in this legacy with a signature bag that pushes convention.”
Designed for both professional photographers and enthusiasts alike, the Incase | Ari Marcopoulos Camera Bag is now available for pre-order in our webstore. Each bag comes with Now Is Forever, a limited-edition book of new and unseen photographs by the artist, whose work can be found in the permanent collections of the Whitney Museum of American Art, SFMoMA and Berkeley Museum of Art.
This Thursday, September 23, Project Space will host an opening reception for “Now is Forever”, an exhibition featuring images from Marcopoulos’ new book of the same name, which is a travelogue of images from around the world. In addition to celebrating the launch of the collaboration, the event will also mark the premiere of “Moroso Crew,” a 60-minute cinema vérité documentary by Marcopoulos shot in 1992 about illegal drag racing in Brooklyn and the Bronx. “Now is Forever” will run through October 15 at Project Space.







