Ari Marcopoulos

Working with artist and photographer Ari Marcopoulos, we’ve created a limited-edition camera bag perfect for professional photographers and enthusiasts alike.

During the the last month of his stay in the area of Sonoma (about an hour away from the Golden Gate Bridge), Ari took photographer/cinematographer Lele Saveri and Giuseppe Furcolo on a tour of this beautifully quiet region where deer roam free and the moon shines bright at night.

A few weeks before moving back to the chaotic life of New York City, which he left 12 years ago, he took Lele and Peppe tree-climbing in the valley. They spent the day jumping into a deserted reservoir, hitting golf balls into an empty field, wandering through the graves of the small town’s cemetery and discovering all the spots where local kids hide away from adult eyes.

During this weekend-long journey, they had the chance of meeting both of Ari’s teenage sons, some of their friends, some local fans of Ari’s work, a beautifully proud 92-year old lady and a couple of Mexican men enjoying the shade on a sunny summer day.

Lele, Giuseppe and Ari worked together on the making of this video, surrounded by Ari’s life packed away in boxes ready to go his new home. While Ari showed all old photographs and videos that were discovered during his packing, the Italians were cooking some specialities with the fresh produce of the Californian countryside.

Photos by Lele Saveri.

Introducing the Ari Marcopoulos Camera Bag

Having collaborated on shoots over the years, we’re excited to announce our first product collaboration with renowned artist/photographer Ari Marcopoulos. Designed specifically to meet the needs of Marcopoulos himself, Ari worked hand-in-hand with our designers to create a camera bag that provides fast access to cameras and equipment in a highly evolved, easy to carry ergonomic design that re-imagines the functionality and style of a camera bag.

“My work takes me on the road several months at a time and lugging my equipment around is the most daunting part of traveling,” says Ari Marcopoulos. “It was an honor to work closely with the Incase design team to develop a bag that simplifies things. Their design approach, creating goods that are functional and low-profile, is exactly what I am looking for. The bag has become my travel companion just like my camera.”

To build a durable yet comfortable bag, we utilized heavy-duty canvas finished with a custom water-repellent coating to provide optimal weather resistance in nearly any condition. Additional coverage is found in the removable rain fly, which features a custom Marcopoulos print. Ari’s use of multiple devices at each shoot inspired the quick access point-and-shoot camera pocket with magnetic closure and the iPad interior slip pocket. Inside the bag are adjustable, padded SLR camera and lens compartments as well as a document pocket and zippered pocket for storage and organization.

“I have great respect for Ari’s work. He has pioneered an approach that has captured the creative minds and imagination of the individuals that follow him,” says Incase’s Chief Brand Officer Damon Way. “We are pleased to participate in this legacy with a signature bag that pushes convention.”

Designed for both professional photographers and enthusiasts alike, the Incase | Ari Marcopoulos Camera Bag is now available for pre-order in our webstore. Each bag comes with Now Is Forever, a limited-edition book of new and unseen photographs by the artist, whose work can be found in the permanent collections of the Whitney Museum of American Art, SFMoMA and Berkeley Museum of Art.

This Thursday, September 23, Project Space will host an opening reception for “Now is Forever”, an exhibition featuring images from Marcopoulos’ new book of the same name, which is a travelogue of images from around the world. In addition to celebrating the launch of the collaboration, the event will also mark the premiere of “Moroso Crew,” a 60-minute cinema vérité documentary by Marcopoulos shot in 1992 about illegal drag racing in Brooklyn and the Bronx. “Now is Forever” will run through October 15 at Project Space.

Forward to Fall

Summer is winding down, so get ready for the Fall season to come with a host of protective solutions for everything from your iPhone 3GS and MacBook to your DSLR camera.

Explore our Collections section to view our full assortment of offerings for Fall 09 in all seasonal colors. Check out new product styles, like our Protective Cover for iPhone 3GS and our Compact Backpack, or get a glimpse of the full range of colors and styles of our Slider Case for iPhone 3GS and Neoprene Sleeves for your notebook that will become available throughout the season.

If you’re looking for instant gratification, check out the Store section for products currently available for purchase through our site. Our Store layout has also been updated for easy navigation of product information and images, so you can make the most informed decision when choosing from the wide array of product styles and colors.

Keep an eye on our News section for the most up-to-date product availability announcements and Incase highlights.