This past week we showcased our new lineup of Life and Technology products at the Agenda Show in San Diego. Although this show has a much smaller footprint than Project in Vegas, it features an even more select grouping of streetwear and action sports brands with a strong emphasis in style, art, music and culture.
Views of our new booth. Black walls with the integrated Topo Pattern and the glowing light of our product gallery from within.
The activity inside the walls of our portable showroom. There was a steady flow of traffic at our booth and a great buzz about Incase around the show.
While we successfully worked with what we had at Project in Vegas the other week, with complete control of our environment at Agenda, we were able to provide an elevated experience for all who viewed.
Another peak at our EO Collection shown gallery style alongside some of our new nylon and canvas bags.
The focal point as you entered the booth was our Paul Rodriguez Signature Collection. Photo of Paul by Ari Marcopoulos.
And to top things off like sprinkles on a cake, we also previewed a fresh spectrum of case colors for Holiday 08 and Spring 09. You can view more pics from the tradeshow here.
Wrapping up a great tradeshow in Vegas. Good times and great people.
Booth view. Located alongside the likes of ALIFE, Creative Rec and Stussy Deluxe in the Foundation zone.
It was awesome to finally show our P-Rod and EO Collection. Both of them, parts of our LIFE category, making their way into specialty boutiques around the world. Stay tuned!
Jarah from the Foundation group reppin’ it.
A new retailer for Incase, Alife, hosted a party along with Nas for his album release last night! It was my favorite summer party (so far). Alife always kills it!
All of us at the Foundation crew went together after listening to Nas in the office alllll day!
ALIFE NY STATE OF MIND -the best backyard in NY in my opinion.
Foundation: me, Pamela (SUPER), Yoshi (In4mation), Cassadra (Hellz Bellz) & Tara (Creative Rec).
Nas -he loved the vibe so much, he was speechless in the middle of one song!
My favorite part was watching some kids hanging out of their window watching!
Nas with Matt (our buyer from Alife) – No fake smiles here.
Video of the night….
Video of the week…
I love NY!