Today we’re excited to announce our sponsorship of FYF Fest for the fifth year in a row. This Saturday, September 3rd, the festival will again take place at the LA State Historic Park. Nestled between Chinatown and Downtown Los Angeles, this all-day concert will feature more than 40 independent artists on three stages, 20 stand-up comedians, a heap of local food trucks, and an expected 30K music lovers all coming out to laze the day away and celebrate the arts.

Performances not to miss: Guided By Voices, Explosions In The Sky, Broken Social Scene, Ty Segall, Descendents, Girls, Dan Deacon, Four Tet, OFF!, Avi Buffalo, No Age, and Pink Mountaintops. Bring sunscreen and a hat! Drink water! Guaranteed to be an epic experience. We look forward to having you with us.

Q: How does the L.A. Scavenger Hunt actually work?
A: Good question!

All teams meet at Dodger Stadium by 2 pm on Saturday, Dec. 4. A scavenger hunt list with 100 items will be distributed. Each item is worth a certain number of points. The team with the most points wins the grand prize. Forty of the items are material goods that the Union Rescue Mission, L.A. Food Bank and L.A. Burrito Project need.

For example: cans of foods, socks, or dry food like rice and pasta. The other sixty items are what make the Scavenger Hunt so memorable. They won’t be revealed until the day of the event, but you can get an idea of what they might be like from viewing the Scavenger Hunt guide.

Some of the items are ridiculous, but they’re all a lot of fun. Teams scatter and scavenge and meet back at Dodger Stadium at 8 pm with all their items. Items and points will be tallied and the winners will be announced on Tuesday, Dec. 7, on lascavengerhunt.com. The Grand Prize is a trip to Barcelona to attend the Primavera Sound festival in May 2011.

After the teams have returned and all scavenger hunt items have been tallied, please join us for the afterpary at TheSex with Har Mar Superstar and “Special Secret Brazilian Guests”. We look forward to seeing you at Dodger Stadium on Saturday. Bring sunglasses, a few bucks for a stop at Taco Zone on Alvarado, and your PMA!

If you love:

1. legendary punk rock + ethereal indie pop + sheer noise terror
2. stand-up comedy
3. food trucks
4. carnival games & raffles
5. vinyl records
6. lurking in the blazing hot sun at an indie rock festival
7. all of the above

… then you probably already plan on attending this weekend’s FYF Fest. For those of you not yet in the loop here’s the low down:

Nestled between Chinatown and Downtown LA, this all-day concert will feature more than 38 independent artists on three stages, 15 stand-up comedians, a traffic jam of local food trucks, and thousands of music lovers all coming out to laze the day away in LA’s newest state park and celebrate the arts. Bands not to miss: The Rapture, Sleep, The Mountain Goats, Man Man, Abe Vigoda, Cold Cave, Titus Andronicus, The Soft Pack, OFF!, Cults, and Big Freedia “Queen of New Orleans Bounce”. That’s just eleven of 38 artist. Wild.

So how does FYF do it? Good Question.

Every year the unstoppable “geniuses at work” Sean Carlson and Phil Hoelting somehow manage to add more massive stages, more spastic comedians, more fun contests, more general mayhem and more sweaty exhausted faces to their community-based music and arts festival. After four years of sponsoring the event we can only say it just gets weirder, bigger, and better with each passing year. We’re deeply proud of the way our friends have slowly grown FYF into one of the premier independent music festivals on the west coast. Truly a community event, FYF has more heart, guts, and good will than can possibly be explained in this short announcement.

We sincerely look forward to having you with us on Saturday. As always, you bring the water, sunscreen and howls of joy and we’ll supply the shade and free Snap Cases for your iPhone. This one’s gonna be amazing.

UPDATE: Thrasher Magazine is having a contest, you can win a VIP ticket package to this Saturday’s FYF Fest that includes 2 tickets, 2 Craig Steyck Incase cases, and 2 Altamont shirts.

Photos from the 4th Annual Mess With Texas Party during the SXSW music conference, one of the most anticipated, best attended events of the weekend.

The annual CMJ Music Marathon touches down in New York City this week, Oct 20-24th. Within a few short days thousands of bands, fans, and djs will be lurking elbow to elbow in every dank club and hipster hole throughout the city. As always, guaranteed to be mega spastic. Adding to the mayhem, Incase is sponsoring the FYFest Productions showcase at Cake Shop with Crystal Antlers, Male Bonding, Let’s Wrestle, and Ninja Sonik. Bring ear plugs and a change of shirt. GO!