What inspired you to create a perforated iPhone case?
The Snap Case (non-perforated) form factor is our lightest, most minimal case in our iPhone case product lineup. The inspiration for perforation stemmed from the idea to further minimize the case by reducing weight without taking away the functional aspect of it being a protective solution.

The first idea that came to mind was using a simple, geometric pattern. From there, we started exploring how to perforate our Snap Case with different shapes, scales and pattern densities, pushing the limits of what is possible to manufacture.

Describe the design and development process for the Perforated Snap Case.
At the start of any product development process, we begin with a team brainstorm session to generate as many ideas as possible. From there we narrow it down to the most promising concepts and refine them with sketching and rendering. Once an idea is committed to, the design team builds a 3D CAD model, which serves as a database to create Stereolithography models, a prototyping process that enables us to print a desired shape in 3D.

Next, we test the prototypes and further refine the geometry. A final design is then agreed upon and we analyze and study its geometry to determine manufacturing feasibility. Once a product passes this stage, the tooling process can commence.

To start the tooling process, we begin with large blocks of steel and machine out the negative shape of our case to make a hollow form that is later injected with polycarbonate material. Because of the all-over perforated design of the Perforated Snap Case, the tooling process is very intricate and takes a relatively long period of time to accomplish. Individual steel pins with varying degrees of curvature for each hole are needed to create the perforated design.

Once the tool is cut, it is then textured and finished. Following this stage of tooling, we shoot the first test shots in plastic, which help us to further debug and finalize the tool as well as the injection settings to create the perfect molded part for the production run.

What types of engineering challenges did the Perforated Snap Case pose?
Injection molding makes it relatively easy to perforate a pattern in one direction, but for the Perforated Snap Case, we were challenged with wrapping a pattern evenly onto a surface that contains multiple directions and very thin wall sections. Our goal was to keep the perforated pattern aligned regardless of the angle from which it is viewed. Because of the curves of the case, it became rather challenging to determine the best way to mold it.

Our product development process is one of continual refinement—we go through many prototypes and trials in order to find the one that will work best for manufacturing.

Please describe the intricacies of the tool and the mold injection.
For the injection molding process, we use hardened steel tools that are the negative (or hollow) form of our case. These are necessary for the mold injection of plastic that creates the positive case form.

Thin steel pins within the tool create the intricate perforated pattern of the case. When in production, injection-molded plastic flows under high pressure and temperature in between the pins. The challenge is to find the perfect balance—the pins cannot be too small, since that would cause them to break under high pressure; and the spacing cannot be too dense, as material needs to flow through the mold easily and evenly.

Since the perforated pattern runs throughout the case, multiple complicated tool actions are required to achieve a consistent pattern.

How many holes are in the case?
Nearly 1000.

Are there benefits to using this case over another iPhone case? How does it differ from other cases on the market?
Our Snap Case is our most minimal case and provides just the slightest elevation around the bezel, which allows the iPhone widescreen to be raised above a surface while it lies on its front face. The design of the Perforated Snap Case gives a unique surface texture, resulting in a better grip because of the pattern. And of course, its perforated design adds visual interest as well.

I recently sat down with both and asked them 5 questions about the project…

Mike O’Meally

1. What equipment did you use for this shoot?
I used two Nikon F5’s – film cameras, in case anyone forgot!

2. Have you shot with P-Rod before and what impressed you the most about P-Rod?
I have shot with Paul before on some Nike tours and also when he used to ride for City Stars back in the day. I think one thing that really made an impression on me is how calm he is, and also his speaking skills while doing interviews. He is one of the most eloquent young skaters I have heard.

3. How were you able to shoot during the TSA bag check?
Just by good old fashioned jedi mind tricks! I think a lot of it was luck, but presenting yourself in a way that you don’t seem sketchy is a big help too

4. Which shot turned out the best?
I don’t think I could say one particular shot, but there are some of him stretching in the back hall before the Dew Contest that I particularly liked, as well as some of the photos of him checking in curbside at LAX.

5. What project are you working on next?
Just focusing on some editorials for TWS Skateboarding and possible a project with the artist Phil Frost.

Felipe Lima

1. What equipment did you use for this shoot?
Sony HDR-FX1, Canon PowerShot TX1, iPhone (1st Gen) + Sonoma Wire Works FourTrack App, Audio-Technica AT835b Shotgun Microphone and Modified Cables.

2. Have you shot with P-Rod before and what impressed you the most about P-Rod?
Never shot Paul before – his zen is unbreakable! Airport security, endless interviews, dirty diapers… nothing shakes his focus or smile.

3. How were you able to shoot during the TSA bag check?
Small camera, selective deafness, and lots of charm ; )

4. Which shot turned out the best?
1:08. The shot’s super short in the edit, but you can see the family resemblance in their faces and demeanors.

5. What project are you working on next?
Music video for The Soft Pack.

Hypebeast did a cool little interview with Paul. They discuss his new shop, his signature collection and other future collabos.

And make sure to subscribe to Damon’s Intelligence Report on the Arkitip site, because you never know what you might see…