Following the release of Kreuzberg, a documentary of the Berlin neighborhood as seen through the eyes of Aaron Rose, we bring you Fake Love. For his second film, Rose employed complete creative freedom to experiment with the high-definition camera on his iPhone 4 to create a teen soap opera.
Filmed in the Echo Park and Silverlake neighborhoods of Los Angeles, Fake Love follows a gang of girls, one whom believes that “fake love” is more exciting than true love. Choosing to feature real people that he felt could best orchestrate a scenario that speaks to the youth of today, Rose called upon a cast of friends comprised of musicians, poets, writers, photographers and artists living in Los Angeles. According to Rose, “They didn’t really have to act because they are such amazing personalities.” Truly a tribute to teen soap operas, a genre he finds both mystifying and exciting, Rose believes that American television “is the new avant-garde cinema.”
Rose incorporated the use of a tripod for more controlled filming; he affixed an Incase Slider Case to the tripod with a “T” bracket. To assist in capturing the dramatic feel of a soap opera, Rose also filmed with a Zacuto Z-grip and Spider Dolly.
The three-part series by Rose showcases the way his creative mind harnesses the capabilities of iPhone 4 to create an inspired visual experience that engages viewers. Be sure to bookmark the Aaron Rose page; following Kreuzberg and Fake Love, a final film and photo essay by Rose will close the series on November 30.
Surely we’re not suggesting that you use your iPhone 4 to play a game of table tennis—just that you try our new Ping Pong Cover to protect your beloved device.
Our first rubber case for iPhone 4, the Ping Pong Cover presents a new take on our signature Protective Cover for iPhone. Inspired by the ping pong paddle’s textured rubberized surface, this lightweight case provides form-fitting protection and flex-fit construction to enhance your penhold or shakehand.
Offered in traditional paddle colors of black, green, blue and red, the Ping Pong Protective Cover is now available for $29.95 through our webstore.
We are pleased to announce the release of Kreuzberg, the first of three original short films and photo essays by director and curator Aaron Rose for Incase. Known as one of the cornerstones of the street art movement, Rose is an artist, film director, exhibition curator and writer who merged his artistry, love for travel and reliance on his iPhone to create the visuals of Kreuzberg and two upcoming film and photo essay releases. Each piece highlights the creative possibilities that can be captured using the built-in HD camera of iPhone 4.
While traveling in Germany, Rose shot Kreuzberg on location in the Berlin neighborhood of the same name. Rose used the high-definition camera on his iPhone 4 while relying on our Snap Case to provide his iPhone with the protection that international travel and on-location shooting requires.
According to Rose, the film is a tribute to Brian Eno and David Bowie, both of whom recorded in Kreuzberg in the 1970s. Since the 1980s, the historically Turkish neighborhood of Kreuzberg has also been home to a population of artists, musicians and anarchists. Kreuzberg’s main characters are Fiona Geuss, an art historian who reads excerpts from Boris Groys’ essay on “light luggage,” and Nathan Harrington, a musician who also created the film’s original score. In the film, Harrington recites a poem written by Rose expressing nostalgia for the town and its storied history that echoes in its streets.
The three-part series by Rose will showcase how his creative mind harnessed the capabilities of iPhone 4 to create an inspired visual experience that engages viewers. Be sure to bookmark the Aaron Rose page; following Kreuzberg, we’ll be releasing two additional films and photo essays by Rose on November 2 and November 30.
Bonus: We have some exclusive photos from the Eley Kishimoto Flash On Week event.
UK based design duo Eley Kishimoto (Mark Eley and Wakako Kishimoto) have lent their iconic “Flash” print to our signature protective products. The Incase 13″ MacBook Pro Sleeve, iPad Sleeve and the Slider Case for iPhone 4 have been treated with the bold graphic, representing the perfect balance between creative flair and simple execution.
“Being an avid user of Incase accessories, I found their products to be the perfect platform to express our creative ideas,” said Mark Eley, Eley Kishimoto founder. “We have manipulated a variety of surfaces and materials in the past, from concrete to ceramics to motor vehicles. With the Incase collaboration, it was an opportunity to communicate the quality and integrity of both brands’ approach to design, collaboration and product.”
From a partnership forged in the early 90s, Eley Kishimoto quickly gained a reputation for incisive and intelligent print design. Their creations have been displayed on the runways of the world through their work with Louis Vuitton, Marc Jacobs, Alexander McQueen, Alber Elbaz and Jil Sander, among others. Although they primarily work in fashion, they have also collaborated with partners to offer a wide range of footwear and accessories, as well as wallpaper, furniture, fabrics and more.
The Incase | Eley Kishimoto collection is our latest collaborative project within the fashion world, following previous co-branded releases with Paris fashion boutique colette featuring art by Gareth Pugh and Japanese menswear brand uniform experiment.
“Technology and fashion are almost inseparable these days, and we are playing a key role in this convergence,” said Damon Way, Incase Chief Brand Officer. “Eley Kishimoto has a strong visual identity and positioning which I respect and admire on many levels and the partnership brings a fresh perspective that people can relate to.”
The Incase | Eley Kishimoto products are part of a capsule collection of accessories for Apple device users with an appreciation of fashion and technology. The collection will officially launch at London Fashion Week and London Design Festival 2010.
Give your iPhone 4 a fall makeover with a new Monochrome Slider Case. Featuring our signature two-piece construction, the Monochrome Slider Case provides protection to your iPhone 4 in a fashionable tonal design. Each Monochrome Slider Case for iPhone 4 has a metallic, soft-touch coated top and a high-gloss, chrome bottom piece in coordinating hues.
In celebration of Fashion’s Night Out 2010, Incase is happy to present this special edition iPhone 4 case in collaboration with colette for its Parisian-inspired installment at Opening Ceremony. Our signature Slider Case serves as a canvas for an illustration by New York-based artist Craig Redman, featuring Darcel, Redman’s quirky, one-eyed, glasses-wearing character of internet fame expressing his love for two fashion capitals of the world, New York and Paris.
The collaborative iPhone 4 Slider Case for colette, in a limited edition of only 300, will be available September 10th at Opening Ceremony in New York, at colette Paris and online at colette.fr and goincase.com.
Starting today, a selection of Incase iPhone 4 products are available for order through our webstore. First available are our signature Slider Case and Snap Case with more colors and case styles to follow.
We’ve gone to great lengths to ensure that all of our cases have been tested to be 100 percent compatible with iPhone 4. To that end, all Incase cases for iPhone 4 feature a Flash Ring*, an unobtrusive, co-molded piece surrounding the camera cutout. This innovative feature is designed to prevent glare interference during camera usage when your iPhone 4 is in a case. The Flash Ring ensures crisp images, eliminating unwanted photo distortion when shooting with or without flash.
Our signature Slider Case maintains its popular two-piece construction and features full bezel coverage for your iPhone 4. Our Snap Case is a low-profile hard case that provides four-corner protection in a simple design. Both the Slider Case and Snap Case are available in soft-touch and gloss finishes and feature durable hardshell construction and custom cutouts for direct access to all iPhone 4 features. Included with each case is a stand for convenient upright viewing of the iPhone 4 widescreen.
The Slider Case is available now for $34.95 in Black. The Metallic cases in Dark Mauve, Gunmetal and Raspberry will be available in the weeks following, with Dark Mauve shipping the week of 8/16, and Gunmetal and Raspberry shipping the week of 8/23. Additionally, the Slider Case in White will ship the week of 8/23.
The Snap Case is $34.95. Clear will ship starting the week of 8/9, Black Frost will ship starting the week of 8/16.
Our signature and most popular iPhone case styles are coming soon for iPhone 4. Available at month’s end will be a selection of our top cases including the Slider Case, Snap Case and Protective Cover with additional styles, including the Perforated Snap Case, to follow soon after.
Precision engineered to be 100 percent compatible with iPhone 4, each and every Incase product has been specifically designed and tested to protect your investment and enhance your user experience. All forthcoming iPhone 4 products provide four corner device protection and custom cutouts for unobstructed access to all device features in lightweight, easy to carry designs.
Throughout our development process, our aim is to always create exceptional products in both form and function that meet and exceed user needs. Our first round releases will represent our most popular styles in select colors. With each new iPhone generation, our designs continue to evolve, so expect new case styles and colors to be announced in the near future.
(Please note that products pictured are renderings. Actual photography to come with product availability.)
It’s an exciting day the world over, as hundreds of thousands of people around the globe instantly become early adopters of the much anticipated, eagerly awaited iPhone 4. With the device now in hand, we are off and running to ensure our forthcoming assortment of cases are built to the precise and exacting standards that you have come to expect from Incase.
With the restyled form of iPhone 4 and innovative features like the integrated antenna in its stainless steel band and new camera with LED flash, we are working to ensure our full offering of cases are designed to not only protect your device, but also enhance your user experience by providing complete compatibility in both fit and design.
All the details that set our products apart from the rest are now being addressed with iPhone 4 in our possession, so be assured that we are ramping up full speed to bring you an array of cases to meet the needs of any and every iPhone user.