Swimming With Sharks, Summer Splash 2010
If you’re a lover of all things light, high and tight, MFG’s Swimming With Sharks might just be your summer bag. On back to back weekends, pool parties #2 & #3 went off without a hitch. Lots of uber babes, jello cubes, beefy dudes, and easy breezy attitudes. And bangers. Lots and lots of bangers. And free Incase iPhone cases. So many iPhone cases. Photos? Right here.
All summer long, it’s just gonna keep on keeping on…and on…and on…. Party sharks circling the waters of the Standard Downtown’s rooftop pool… Bikinis and beats. Sunglasses and SPF 70. Serious pedicures. Flowing frocks and six inch heels. Classy shade hats and lip gloss. iPhones at the ready, thumbs gone wild.
Swimming With Sharks #4 happens this Saturday, July 3rd . RSVP MFG recommended. We hope to see you there.
Swimming With Sharks Rooftop Pool Party #4
Saturday, July 3rd, 2010
1PM to Sundown
Downtown LA Standard Hotel
550 South Flower St. Los Angeles, CA
RSVP ONLY
This Saturday: Swimming With Sharks Party #2
That video was from last weekend. Looks pretty rad right? So this Saturday, June 12, you should really swing by the Standard Hotel in downtown LA and check out the Swimming With Sharks Pool Party #2 because MAD DECENT will be performing. And yes, we will be there handing out buckets of Incase goodies again.
Swimming With Sharks Rooftop Pool Party #2
Saturday, June 12th, 2010
1PM to Sundown
Downtown LA Standard Hotel
550 South Flower St. Los Angeles, CA
RSVP ONLY
Swimming With Sharks Opening Event This Weekend
This summer, Matt Goldman at MFG Productions and James Rockwell are once again teaming up with Incase to bring you the Swimming With Sharks pool parties atop the Standard Hotel in radiantly beautiful Downtown Los Angeles.
Beginning Saturday, May 29th, from now through September, you and your best friends & worst enemies can hotly bop around in banana hammocks and barely there bikinis while blasting one another with squirt-guns and bottled water while your ex-girlfriends and ex-boyfriends insanely mad dog each other from behind gaudy BCBG shades. What?! Yeah, pretty much. Mayhem, debauchery, laughter, joy, photographers, (to help make you “Internet famous“), international guest DJs blasting 192 bpm, and finally, a dozen superhuman-sized bouncers to keep the tender vibes semi-mellow.
As far as LA pool parties go, it doesn’t get much more foot loose and fancy free than idling your easy breezy Saturdays away, sipping poolside bevies at the Downtown Standard… all summer long. Bikini babes? Bronzed bros? Bad puns? Worst blog copy ever? You be the judge!
From 1PM to sundown, Incase will be at Swimming With Sharks doing our part to help folks have a bit of fun this summer. You bring the sunscreen, flippy floppies, noise and fits of spastic splashing, and we’ll bring the protection for your iPhones. Deal. RSVP at danceright.net. We hope to see you there!
Swimming With Sharks Rooftop Pool Party #1
Saturday, May 29th, 2010
1PM to Sundown
Downtown LA Standard Hotel
550 South Flower St. Los Angeles, CA
RSVP ONLY
Highlights from MASH Opening Reception at Project Space
A big thanks to all who came out to the opening reception for the MASH exhibition at Project Space. It was a beautiful, sunny L.A. day and the fixed gear community represented in full to see and celebrate the accomplishments of the MASH team during the 2009 Tour of California.
MASH rider Walton Brush came in first in the fixed-gear only race from Echo Park to Project Space that preceded the event. The short jaunt was a proverbial walk in the park compared to the 750-mile course he journeyed as a barely-legal rider with MASH on the 2009 Tour.
The event also hosted the premiere of a new 12-minute video short of footage and reflections from the MASH team during the 2009 Tour. The crowd grew steadily over the course of the evening, taking time to socialize, revisit the MASH journey through the photographs and displays and enjoy giveaways courtesy of MASH, Incase and Arkitip.
All in all, it was a night of good times filled with a true sense of community. We hope you all enjoyed the event as much as we did. Check out all the photos in this Flickr set.
The MASH installation will be on display at Project Space through June 6.
Project Space
603 North La Brea Avenue
Los Angeles CA 90036
+1-323-938-8818
Hours: Wednesday through Sunday, 11 a.m. to 7 p.m.
Project Space Retail Store Opens
Fresh off the heels of the successful opening exhibition with Parra, Project Space has been reconfigured into a discerningly curated boutique featuring items from Incase and Arkitip, including limited-edition products from both groups’ private archives.
Included in the retail selection are products from the Curated by Arkitip series featuring artists such as André, Evan Hecox and HunterGatherer as well as fine art prints from the Arkitip collection including collaborative works with artists such as Michael Leon, Andrew Scholtz, Ed Templeton and Kevin Lyons. Current and back issues of Arkitip magazine are also on display and available for purchase.
Available from the Incase archives are two coveted notebook sleeves: the AnOther Magazine | colette notebook sleeve featuring artistry from renowned fashion designer Gareth Pugh released in Fall 2009 and the 2007 Arkitip x Original Fake x Incase Sleeve featuring custom art from KAWS, originally released as packaging with Arkitip Issue No. 0041.
Additionally, our recently released CSC Soccer Bag is available at Project Space as well as the full line of our Courier Collection.
Visit Project Space to shop, experience and enjoy this unique selection of products.
Project Space
603 North La Brea Avenue
Los Angeles CA 90036
+1-323-938-8818
Hours: Wednesday through Sunday, 11 a.m. to 7 p.m.
Yes, Yes, Yes. Works of Art by Parra
We are proud to announce our first exhibition at Project Space with Parra.
32-year-old Dutch illustrator and designer Parra has decorated the Amsterdam underground with his playful, bizarre graphics that span a broad base of themes, from introspective to audacious and bawdy. The mostly self-taught artist seems to channel a vintage form with curves, yet with a decidedly modern, post-pop approach.
Parra’s vibrant and often humorous images feature a distinctive, hand-drawn feel, and can be seen printed on various exhibitions around the globe—club flyers, record sleeves and billboards—as well as silk screened on tees and sweaters. His work can also be found in the second installment of Curated by Arkitip, adorning the Incase signature MacBook Sleeve and iPhone Slider Case.
Parra’s characteristic style has also extended into his music career with electro-rock group Le Le. Their most popular track “Breakfast” features Parra’s typography and imagery set in motion to the song’s pulsating beats and comical (and slightly naughty) lyrics.
Please join us for…
Yes, Yes, Yes
Works of Art by Parra
April 1 – 30, 2010
Opening reception
Thursday April 1, 2010
7pm – 11pm
Project Space
603 North La Brea Avenue
Los Angeles CA 90036
+1-323-938-8818
[email protected]
Dance Party + Launch of Chambers Apparel
It’s just about that time of year again. From Los Angeles to Brooklyn to Portland, Austin, and Toronto the hibernation is nearly over. Happy to report our friends are firing up music festivals, dance nights, and house shows all across the continent. Next week we’ll be at Mess With Texas 4 during SXSW in Austin, TX. Guaranteed to be a real spazz-fest with Gwar, Andrew WK, and F*cked Up on hand. In April we’re sponsoring Generic Man’s week of Coachella events at the Ace Hotel Palm Springs. Hot poolside pavement and a whole lotta ice cold lurking in the shade.
All that said, for our first sponsorship of the 2010 events season we’re gonna keep things close to home and dear to our hearts. Our friend Matt Goldman, (mastermind behind MFG Productions), is about to launch a new apparel line called Chambers. The party takes place at Las Perlas in Downtown LA and will feature dj sets from Mike B of Camoufos, Boom Bip of Neon Neon, and Bobby Evans of Brother Reade. Should be a real nice time with a few hundred sweaty, happy people. And yes, Mike the Cobrasnake will be on hand to blind you with his camera flash. RSVP only. Make it happen. Congratulations Matt, you’ve earned it.
Incase & MFG Productions Presents:
Dance Party + Launch of Chambers Apparel
Wednesday, March 17th @ 10PM
Las Perlas: 107 E. Sixth St. in Downtown Los Angeles
RSVP at Chambersclothing
