Every New Year, retailers in Japan participate in a tradition knows as fukubukuro, where “lucky bags” are filled with secret items and sold at an attractive discount. This New Year, Incase is proud to support Apple in this very cool tradition by providing a special edition Compact Backpack as the official Apple Lucky Bag, which will secure all the coveted (and secret) Apple and Apple specific merchandise.

Sold exclusively in limited quantities at all Apple Store locations in Japan, each $350 Lucky Bag contains items with a total value of more than double the cost of the bag. Additionally, a few extra special Lucky Bags include a voucher for a new MacBook—a very lucky deal for those fortunate enough to get their hands on one.

ラッキーな２０１０年。

アップルストアでは毎年恒例でLucky Bag（福袋 35,000円 税込み）が正月期間中に用意されます。お客様に大変人気のあるこの福袋、今回はIncaseが”袋”としてオリジナルデザインのコンパクトバックパックを用意させていただきました。袋を開けるとお値段の倍以上の価値があるアップル、及びアップル関連のアクセサリー商品が盛りだくさん！中には新しいMacBookがあたる懸賞が含まれている袋も！ぜひ新年の運試しにどうぞ。