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	<title>Incase Wire &#187; mash sf</title>
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	<link>http://goincase.com/blog</link>
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			<item>
		<title>Revisit MASH Tour of California</title>
		<link>http://goincase.com/blog/2010/06/02/revisit-mash-tour-of-california/</link>
		<comments>http://goincase.com/blog/2010/06/02/revisit-mash-tour-of-california/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:02:08 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Photos]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[la]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[Project Space]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=2965</guid>
		<description><![CDATA[<p></p>
<p><a href="http://www.flickr.com/photos/goincase/sets/72157623998585551/">Photos</a> from MASH <a href="http://goincase.com/blog/2010/05/23/highlights-from-mash-opening-reception-at-project-space/">opening reception</a> at Project Space.</p>
]]></description>
			<content:encoded><![CDATA[<p><object width="600" height="400"><param name="flashvars" value="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fgoincase%2Fsets%2F72157623998585551%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fgoincase%2Fsets%2F72157623998585551%2F&#038;set_id=72157623998585551&#038;jump_to="></param><param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649"></param><param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fgoincase%2Fsets%2F72157623998585551%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fgoincase%2Fsets%2F72157623998585551%2F&#038;set_id=72157623998585551&#038;jump_to=" width="600" height="400"></embed></object></p>
<p><a href="http://www.flickr.com/photos/goincase/sets/72157623998585551/">Photos</a> from MASH <a href="http://goincase.com/blog/2010/05/23/highlights-from-mash-opening-reception-at-project-space/">opening reception</a> at Project Space.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Highlights from MASH Opening Reception at Project Space</title>
		<link>http://goincase.com/blog/2010/05/23/highlights-from-mash-opening-reception-at-project-space/</link>
		<comments>http://goincase.com/blog/2010/05/23/highlights-from-mash-opening-reception-at-project-space/#comments</comments>
		<pubDate>Mon, 24 May 2010 02:08:27 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[la]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Project Space]]></category>
		<category><![CDATA[toc10]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=2888</guid>
		<description><![CDATA[A big thanks to all who came out to the opening reception for the MASH exhibition at Project Space.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/goincase/4634043040/in/set-72157623998585551/"><img src="http://goincase.com/blog/wp-content/uploads/mashps-saddles.jpg" alt=" title="Saddles" width="600" height="380" class="alignnone size-full wp-image-2894" /></a></p>
<p>A big thanks to all who came out to the opening reception for the MASH exhibition at Project Space. It was a beautiful, sunny L.A. day and the fixed gear community represented in full to see and celebrate the accomplishments of the <a href="http://mashsf.com">MASH</a> team during the 2009 Tour of California. </p>
<p><a href="http://www.flickr.com/photos/goincase/4633467637/in/set-72157623998585551/"><img src="http://goincase.com/blog/wp-content/uploads/mashps-walton.jpg" alt=" title="Walton FTW" width="600" height="380" class="alignnone size-full wp-image-2896" /></a></p>
<p>MASH rider Walton Brush came in first in the fixed-gear only race from Echo Park to Project Space that preceded the event. The short jaunt was a proverbial walk in the park compared to the <a href="http://goincase.com/blog/tag/toc09/">750-mile course</a> he journeyed as a barely-legal rider with MASH on the 2009 Tour. </p>
<p><a href="http://www.flickr.com/photos/goincase/4634109160/in/set-72157623998585551/"><img src="http://goincase.com/blog/wp-content/uploads/mashps-video.jpg" alt=" title="MASH Video" width="600" height="380" class="alignnone size-full wp-image-2895" /></a></p>
<p>The event also hosted the premiere of a new 12-minute video short of footage and reflections from the MASH team during the 2009 Tour. The crowd grew steadily over the course of the evening, taking time to socialize, revisit the MASH journey through the photographs and displays and enjoy giveaways courtesy of MASH, Incase and Arkitip. </p>
<p><a href="http://www.flickr.com/photos/goincase/4633455477/in/set-72157623998585551/"><img src="http://goincase.com/blog/wp-content/uploads/mashps-crew.jpg" alt=" title="Fanbois" width="600" height="380" class="alignnone size-full wp-image-2893" /></a></p>
<p>All in all, it was a night of good times filled with a true sense of community. We hope you all enjoyed the event as much as we did. Check out all the photos in <a href="http://www.flickr.com/photos/goincase/sets/72157623998585551/">this Flickr set</a>.</p>
<p><a href="http://www.flickr.com/photos/goincase/4634011534/in/set-72157623998585551/"><img src="http://goincase.com/blog/wp-content/uploads/mashps-bike.jpg" alt=" title="Vigo" width="600" height="380" class="alignnone size-full wp-image-2892" /></a></p>
<p>The MASH installation will be on display at Project Space through June 6.</p>
<p><strong>Project Space</strong><br />
<a href="http://maps.google.com/maps?q=603+North+La+Brea+Ave+Los+Angeles+CA+90036">603 North La Brea Avenue<br />
Los Angeles CA 90036</a><br />
+1-323-938-8818<br />
Hours: Wednesday through Sunday, 11 a.m. to 7 p.m.</p>
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASH Exhibition at Project Space</title>
		<link>http://goincase.com/blog/2010/05/17/mash-exhibition-at-project-space/</link>
		<comments>http://goincase.com/blog/2010/05/17/mash-exhibition-at-project-space/#comments</comments>
		<pubDate>Mon, 17 May 2010 15:59:46 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[atoc]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[toc10]]></category>
		<category><![CDATA[tour of california]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=2812</guid>
		<description><![CDATA[Please join us for Revisit MASH Tour of California. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://goincase.com/blog/wp-content/uploads/mash-toc09-bridge.jpg" alt=" title="Bridge" width="600" height="380" class="alignnone size-full wp-image-2843" /></p>
<p>Last year, Incase sponsored the <a href="http://mashsf.com">MASH</a> team when they embarked on their <a href="http://goincase.com/blog/tag/toc09/">uniquely subversive journey</a> to crash the 2009 edition of the Tour of California on their track bikes. For nine days, MASH team riders ascended on the same .750-mile course as international cycling teams on bikes with one gear and no brakes, battling the horrendous rains and traversing some of the steepest hills in California. </p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mash-toc09-tired.jpg" alt=" title="Tired" width="600" height="380" class="alignnone size-full wp-image-2844" /></p>
<p>A little more than one year later, <a href="http://flickr.com/photos/goincase/sets/72157623671561637/">Project Spac</a>e is proud to host with MASH a special exhibition entitled &#8220;Revisit MASH Tour of California,&#8221; a retrospective on their incredible journey during the 2009 Tour of California. The Project Space installation will showcase documentation from the MASH experience, including a new short film and behind-the-scenes photography, and a display of artifacts from the tour, such as road-worn bicycles, a torn kit from the 2009 Tour and more. </p>
<p><object width="600" height="345"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5531123&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=5531123&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="345"></embed></object></p>
<p>The opening reception for the MASH exhibition will take place <strong>Saturday, May 22</strong>, from 6 p.m. to 10 p.m. Preceding the opening reception is the MASH-organized <a href="http://mashsf.com/_dev/_wordpress/?p=3367">fixed gear only race</a> from Echo Park, coincidentally timed with Stage 7 of the 2010 <a href="http://amgentourofcalifornia.com/">Tour of California</a>. The race will finish at Project Space, culminating with an awards ceremony during the exhibition&#8217;s opening reception. </p>
<p><img src="http://goincase.com/blog/wp-content/uploads/toc_show1.jpg" alt=" title="ToC Show" width="422" height="600" class="alignnone size-full wp-image-2842" /></p>
<p>Please join us for Revisit MASH Tour of California.<br />
May 22 2010 through June 6 2010 </p>
<p>Opening Reception<br />
Saturday, May 22, from 6 p.m. to 10 p.m. </p>
<p><strong>Project Space</strong><br />
<a href="http://maps.google.com/maps?q=603+North+La+Brea+Ave+Los+Angeles+CA+90036">603 North La Brea Avenue<br />
Los Angeles CA 90036</a><br />
323-938-8818</p>
]]></content:encoded>
			<wfw:commentRss>http://goincase.com/blog/2010/05/17/mash-exhibition-at-project-space/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASH Drag Race Format</title>
		<link>http://goincase.com/blog/2009/09/22/mash-drag-race-format/</link>
		<comments>http://goincase.com/blog/2009/09/22/mash-drag-race-format/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:08:11 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[alleycat]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[interbike]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[race]]></category>
		<category><![CDATA[vegas]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=928</guid>
		<description><![CDATA[<p>Just like <a href="http://goincase.com/blog/2008/09/29/vegas-drag-race/">last year</a>, MASH is organizing a race during the Interbike in Vegas. </p>
<p>Only this time it&#8217;s a bit different since the race will consist of three stages:</p>
<ol>
<li>Drag Race</li>
<li>Alleycat</li>
<li>Goldsprints</li>
</ol>
<p>Who will win&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Just like <a href="http://goincase.com/blog/2008/09/29/vegas-drag-race/">last year</a>, MASH is organizing a race during the Interbike in Vegas. </p>
<p>Only this time it&#8217;s a bit different since the race will consist of three stages:</p>
<ol>
<li>Drag Race</li>
<li>Alleycat</li>
<li>Goldsprints</li>
</ol>
<p>Who will win the individual stages and who will be the overall winner? </p>
<p>Meet up at the Cyclocross parking lot at 9:30pm.</p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mashdragrace09.jpg" alt="Mash Drag Race Vegas" title="Mash Drag Race Vegas" width="420" height="600" class="alignnone size-full wp-image-929" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASH Tour of California 2009 Video Preview</title>
		<link>http://goincase.com/blog/2009/07/13/mash-tour-of-california-2009-video-preview/</link>
		<comments>http://goincase.com/blog/2009/07/13/mash-tour-of-california-2009-video-preview/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 16:13:40 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[mash sf]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=638</guid>
		<description><![CDATA[<p></p>
<p>As every bike fanatic knows, the <a href="http://mashsf.com/">MASH</a> guys rode the <a href="http://amgentourofcalifornia.com/">Tour of California</a> this year on their track bikes. <a href="http://michaelmartin.com/">Mike Martin</a> documented the ride and MASH is in the process of releasing a video for this.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><object width="600" height="340"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5531123&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=5531123&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="340"></embed></object></p>
<p>As every bike fanatic knows, the <a href="http://mashsf.com/">MASH</a> guys rode the <a href="http://amgentourofcalifornia.com/">Tour of California</a> this year on their track bikes. <a href="http://michaelmartin.com/">Mike Martin</a> documented the ride and MASH is in the process of releasing a video for this. The <a href="http://vimeo.com/5531123">preview</a> is now available on Vimeo.</p>
<p>MASH blogged their journey on our site. Here&#8217;s the story in 6 parts:</p>
<ol>
<li><a href="http://goincase.com/blog/2009/02/15/mash-rides-the-tour-of-california/">Mash Rides</a></li>
<li><a href="http://goincase.com/blog/2009/02/16/the-oldest-and-the-youngest-on-the-mash-team/">The Oldest and the Youngest</a></li>
<li><a href="http://goincase.com/blog/2009/02/19/mash-dnf/">Gear Selection</a></li>
<li><a href="http://goincase.com/blog/2009/02/20/a-day-in-the-life-of-mash-on-the-tour/">A Day in the Life</a></li>
<li><a href="http://goincase.com/blog/2009/02/21/mash-spectators/">Spectators</a></li>
<li><a href="http://goincase.com/blog/2009/02/23/mash-final-thoughts/">Final Thoughts</a></li>
</ol>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASH SF Breakers to Bay Results</title>
		<link>http://goincase.com/blog/2009/05/18/mash-sf-breakers-to-bay-results/</link>
		<comments>http://goincase.com/blog/2009/05/18/mash-sf-breakers-to-bay-results/#comments</comments>
		<pubDate>Mon, 18 May 2009 21:22:08 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[alleycat]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[race]]></category>
		<category><![CDATA[san francisco]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=556</guid>
		<description><![CDATA[<p><img src='http://goincase.com/blog/wp-content/uploads/skatemessengersidi.jpg' alt='Skate Messenger Bag' class='alignnone' width="600" height="400" /></p>
<ol>
<li>Chas</li>
<li>Rainier Schaefer, congrats on winning the <a href="http://goincase.com/cl55038">Skate Messenger Bag</a>!</li>
<li>Julian Stranger</li>
</ol>
<p>(via <a href="http://mashsf.com/blog.php">MASH SF</a>)</p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://goincase.com/blog/wp-content/uploads/skatemessengersidi.jpg' alt='Skate Messenger Bag' class='alignnone' width="600" height="400" /></p>
<ol>
<li>Chas</li>
<li>Rainier Schaefer, congrats on winning the <a href="http://goincase.com/cl55038">Skate Messenger Bag</a>!</li>
<li>Julian Stranger</li>
</ol>
<p>(via <a href="http://mashsf.com/blog.php">MASH SF</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASH SF Breakers to Bay Race</title>
		<link>http://goincase.com/blog/2009/05/16/mash-sf-breakers-to-bay-race/</link>
		<comments>http://goincase.com/blog/2009/05/16/mash-sf-breakers-to-bay-race/#comments</comments>
		<pubDate>Sun, 17 May 2009 02:01:04 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[alleycat]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[race]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=554</guid>
		<description><![CDATA[<p><img src='http://goincase.com/blog/wp-content/uploads/mashbreakerbayrace.jpg' alt='Mash Breaker Bay Race' class='alignnone' width="400" height="600" /></p>
<p>Tomorrow, Sunday May 17th, MASH SF present: Breakers to Bay Race</p>
<p>Start: 10am at <a href="http://javabeachcafe.com/">Java Beach Cafe</a> <a href="http://maps.google.com/maps?q=1396+La+Playa+Street,+San+Francisco,+CA+94122">1396 La Playa Street</a>. </p>
<p>30 minute route. </p>
<p>$1600 in prizes for the top 5 racers.<br />
Cinelli, Vittoria,&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src='http://goincase.com/blog/wp-content/uploads/mashbreakerbayrace.jpg' alt='Mash Breaker Bay Race' class='alignnone' width="400" height="600" /></p>
<p>Tomorrow, Sunday May 17th, MASH SF present: Breakers to Bay Race</p>
<p>Start: 10am at <a href="http://javabeachcafe.com/">Java Beach Cafe</a> <a href="http://maps.google.com/maps?q=1396+La+Playa+Street,+San+Francisco,+CA+94122">1396 La Playa Street</a>. </p>
<p>30 minute route. </p>
<p>$1600 in prizes for the top 5 racers.<br />
Cinelli, Vittoria, Dodici, The North face and a <a href="http://goincase.com/cl55038">Skate Messenger Bag</a>. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASH TV Channel on Vimeo</title>
		<link>http://goincase.com/blog/2009/04/29/mash-tv-channel-on-vimeo/</link>
		<comments>http://goincase.com/blog/2009/04/29/mash-tv-channel-on-vimeo/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 23:45:12 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=550</guid>
		<description><![CDATA[<p><a href="http://vimeo.com/channels/mash"><img src='http://goincase.com/blog/wp-content/uploads/mashtvlogo.jpg' alt='Frame Case' class='alignnone' width="600" height="153" /></a></p>
<p>The guys at <a href="http://mashsf.com/">MASH</a> created a <a href="http://vimeo.com/channels/mash">Vimeo channel</a> for bicycles, music, and other cultures on the move. <a href="http://vimeo.com/channels/mash">Subscribe</a> now, because you know they will pick and produce some proper videos. (via <a href="http://arkitipintel.com/2009/04/29/mash-tv/">Arkitip Intel</a>)</p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://vimeo.com/channels/mash"><img src='http://goincase.com/blog/wp-content/uploads/mashtvlogo.jpg' alt='Frame Case' class='alignnone' width="600" height="153" /></a></p>
<p>The guys at <a href="http://mashsf.com/">MASH</a> created a <a href="http://vimeo.com/channels/mash">Vimeo channel</a> for bicycles, music, and other cultures on the move. <a href="http://vimeo.com/channels/mash">Subscribe</a> now, because you know they will pick and produce some proper videos. (via <a href="http://arkitipintel.com/2009/04/29/mash-tv/">Arkitip Intel</a>)</p>
]]></content:encoded>
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		<title>MASH Final Thoughts</title>
		<link>http://goincase.com/blog/2009/02/23/mash-final-thoughts/</link>
		<comments>http://goincase.com/blog/2009/02/23/mash-final-thoughts/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 23:06:00 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[toc09]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=520</guid>
		<description><![CDATA[<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourblur.jpg" alt="Blur" width="600" height="400" /><br />
Photo by <a href="http://michaelmartin.com/">Mike Martin</a></p>
<p>MASH CA is complete. As we began the journey, <a href="http://goincase.com/blog/2009/02/15/mash-rides-the-tour-of-california/">I wrote</a> that &#8220;carrying a hard tempo throughout will require the highest levels of performance from our equipment, bodies, and minds.&#8221; That certainly was&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourblur.jpg" alt="Blur" width="600" height="400" /><br />
<small>Photo by <a href="http://michaelmartin.com/">Mike Martin</a></small></p>
<p>MASH CA is complete. As we began the journey, <a href="http://goincase.com/blog/2009/02/15/mash-rides-the-tour-of-california/">I wrote</a> that &#8220;carrying a hard tempo throughout will require the highest levels of performance from our equipment, bodies, and minds.&#8221; That certainly was the case but, looking back, I realize that I was thinking primarily about the point-A-to-point-B and much less about the context of our efforts. </p>
<p><a href="http://amgentourofcalifornia.com/">The Tour</a> organizers have claimed that almost two million spectators watched the race. Whether or not you believe that particular number, you can&#8217;t deny that there were a lot of people, every day. It was interesting to see how varied the crowds were from stage to stage. Some days, it was all about Lance. Other cities had mainly local crowds, drawn by the novelty of the race coming to town. In a few places, like Solvang and Mt. Palomar, the majority of the spectators could be considered &#8220;true&#8221; cycling fans. </p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourfans.jpg" alt="Tour Fans" width="600" height="400" /><br />
<small>Photo by <a href="http://michaelmartin.com/">Mike Martin</a></small></p>
<p>There was something about this race that appealed to everyone, and it was awesome to see how many people – especially hardcore road riders – appreciated what we were doing. People saw us every day on the road and cheered when we came by. For me at least, that was one of the goals of the trip: to show that track bike culture is about more than bombing traffic and doing tricks, that it&#8217;s respectful of and connected with other forms of cycling. I&#8217;m proud of how we were able to demonstrate that without losing the essentials of MASH&#8217;s city roots and artistic vision. </p>
<p>We didn&#8217;t see anyone else riding fixed this week, but I hope that we will next year. There&#8217;s no ride that can&#8217;t be done on the track bike, although frankly I had my doubts going into the trip. It&#8217;s a tool with which you can explore not only the city, but also the world beyond.  </p>
<p>All that being said, the point of our undertaking wasn&#8217;t to change the world or raise awareness for anything. What appealed to us was taking a road trip where we could challenge ourselves, generate great content, and hopefully see a little bit of pro bike racing. Everything else was incidental. </p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourcleats.jpg" alt="Cleats" width="600" height="400" /><br />
<small>Photo by <a href="http://michaelmartin.com/">Mike Martin</a></small></p>
<p>A few thank-yous: </p>
<p><a href="http://www.cca.edu/gallery/artist/900">Will Meeker</a> flies below the radar, but he&#8217;s an integral part of MASH. From driving the scooter, to working on bikes, to processing photos until 2am, Will was the glue that held this trip together. None of us would have completed this trip in one piece without him. Hopefully his professor at CCA will cut him a break for missing that one class… </p>
<p>No matter how tired he was or how late he&#8217;d stayed up completing his non-MASH duties as Clif Bar&#8217;s senior sports marketing manager, <a href="http://www.clifbar.com/blog/author/58/sharkey">Matt Sharkey</a> was always quick with a joke or a story about his friends in a certain industry. In addition to his help with logistics and general road trip know-how, Matt&#8217;s positive energy was a key to this trip. </p>
<p><a href="http://mashsf.com/">MASH</a> has received incredible support from many sponsors. <a href="http://goincase.com/">Incase</a>, <a href="http://clifbar.com/">Clif Bar</a>, <a href="http://cinelli.it/">Cinelli</a>, <a href="http://vittoria.com/">Vittoria</a>, <a href="http://sellesanmarco.com/">Selle San Marco</a>, <a href="http://lazerhelmets.com/">Lazer</a>, <a href="http://prowheelbuilder.com/">Prowheelbuilder.com</a>, <a href="http://thenorthface.com/">North Face</a>, SAG, <a href="http://sram.com/">SRAM</a>, <a href="http://specialized.com/">Specialized</a>, and others. Thank you for sharing our vision. </p>
<p>Finally, I&#8217;d like to thank <a href="http://michaelmartin.com/">Mike Martin</a>. He has carried this project on his shoulders and his photos and videos bring it to life. Balanced with his dedication to friends and family, Mike pours everything into his work and the results speak for themselves. I wish him all the success in the world. And some rest. </p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourchalk.jpg" alt="Chalk" width="400" height="600" /><br />
<small>Photo by <a href="http://michaelmartin.com/">Mike Martin</a></small></p>
<p>See you on the road, </p>
<p>-<a href="http://kadisco.com/">Josh Kadis</a></p>
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		<title>MASH Spectators</title>
		<link>http://goincase.com/blog/2009/02/21/mash-spectators/</link>
		<comments>http://goincase.com/blog/2009/02/21/mash-spectators/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 18:25:05 +0000</pubDate>
		<dc:creator>flapple</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[fixie]]></category>
		<category><![CDATA[mash sf]]></category>
		<category><![CDATA[toc09]]></category>

		<guid isPermaLink="false">http://goincase.com/blog/?p=514</guid>
		<description><![CDATA[<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourfocus.jpg" alt=" title="Not sure why I like this shot" width="600" height="400" class="alignnone size-full wp-image-519" /br /
smallPhoto by a href="http://kadisco.com/"Josh Kadis/a/small/p
pFriday was a different kind of race for the pros and a different kind of day for us. It was a a href="http://www.amgentourofcalifornia.com/Route/stages/stage6.html"time trial stage/a, meaning that riders are timed individually over a short distance, rather than racing in a pack over long courses like the one&#8217;s we&#8217;ve been covering. Because there were only fifteen miles to ride, the a href="http://mashsf.com/"MASH/a crew was able to sleep in and cruise around at the venue for a while./p
pTime trial days are great for spectating because you get to see so much. On the road stages, the teams have been showing up about an hour before the start and leaving within minutes of the finish. But at the time trial, the riders took off at 1-3 minute intervals, starting with last-place Francesco Chicchi at 12:00:00 and concluding with race leader Levi Leipheimer at 14:07:00. /p
pPlus, the course started and finished in a href="http://solvangusa.com/"Solvang/a, so the pro squads were posted up there all day. Each team roped off an area around their vehicles for working on bikes, warming up, and hobnobbing with sponsors and media. For us bike nerds, it was pretty overwhelming./p
pimg src="http://goincase.com/blog/wp-content/uploads/mashtourgarmin.jpg" alt=" title="JV and Blake" width="600" height="400" class="alignnone size-full wp-image-517" /><br />
Photo by <a href="http://kadisco.com/">Josh Kadis</a></p>
<p>By far, the best moment of the day was checking in with the Garmin-Slipstream crew that we met last week at the <a href="http://arkitipintel.com/2009/02/12/in-the-spotlight/">Clif Bar event</a>. <a href="http://en.wikipedia.org/wiki/Jonathan_Vaughters">Jonathan Vaughters</a>, the man behind the program,&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourfocus.jpg" alt=" title="Not sure why I like this shot" width="600" height="400" class="alignnone size-full wp-image-519" /><br />
<small>Photo by <a href="http://kadisco.com/">Josh Kadis</a></small></p>
<p>Friday was a different kind of race for the pros and a different kind of day for us. It was a <a href="http://www.amgentourofcalifornia.com/Route/stages/stage6.html">time trial stage</a>, meaning that riders are timed individually over a short distance, rather than racing in a pack over long courses like the one&#8217;s we&#8217;ve been covering. Because there were only fifteen miles to ride, the <a href="http://mashsf.com/">MASH</a> crew was able to sleep in and cruise around at the venue for a while.</p>
<p>Time trial days are great for spectating because you get to see so much. On the road stages, the teams have been showing up about an hour before the start and leaving within minutes of the finish. But at the time trial, the riders took off at 1-3 minute intervals, starting with last-place Francesco Chicchi at 12:00:00 and concluding with race leader Levi Leipheimer at 14:07:00. </p>
<p>Plus, the course started and finished in <a href="http://solvangusa.com/">Solvang</a>, so the pro squads were posted up there all day. Each team roped off an area around their vehicles for working on bikes, warming up, and hobnobbing with sponsors and media. For us bike nerds, it was pretty overwhelming.</p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourgarmin.jpg" alt=" title="JV and Blake" width="600" height="400" class="alignnone size-full wp-image-517" /><br />
<small>Photo by <a href="http://kadisco.com/">Josh Kadis</a></small></p>
<p>By far, the best moment of the day was checking in with the Garmin-Slipstream crew that we met last week at the <a href="http://arkitipintel.com/2009/02/12/in-the-spotlight/">Clif Bar event</a>. <a href="http://en.wikipedia.org/wiki/Jonathan_Vaughters">Jonathan Vaughters</a>, the man behind the program, hadn&#8217;t been able to attend the Clif thing, so it was great to meet him finally. He has done amazing things to grow that program intelligently and set the bar really high not just in terms of clean racing but also in the quality of his organization.</p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourlim.jpg" alt=" title="Hows it going" width="600" height="400" class="alignnone size-full wp-image-516" /><br />
<small>Photo by <a href="http://kadisco.com/">Josh Kadis</a></small></p>
<p><a href="http://saris.com/t-allenBio.aspx">Allen Lim</a> is the team&#8217;s physiologist; he writes the riders&#8217; training programs and analyzes their power data from racing and training.</p>
<p><img src="http://goincase.com/blog/wp-content/uploads/mashtourvdvelde.jpg" alt=" title="Christian" width="600" height="400" class="alignnone size-full wp-image-515" /><br />
<small>Photo by <a href="http://kadisco.com/">Josh Kadis</a></small></p>
<p>Finally, <a href="http://en.wikipedia.org/wiki/Christian_Vande_Velde">Christian Vande Velde</a> was rad. Hearing the guy who placed fourth in the Tour de France asking, &#8220;Are the MASH guys here yet?&#8221; was actually kind of embarrassing. Christian&#8217;s dad, a former Olympic cyclist himself, was there as well and told us stories about how he used to make Christian do intervals on the track bike on the road. Maybe we&#8217;ll get to tape a bit with him some day&#8230;</p>
<p>-<a href="http://kadisco.com/">Josh</a></p>
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