Incase Sponsors Portland’s MFNW for 4th-Year In a Row

Portland’s MusicFest Northwest has now come and gone. We are tired. Yes, so very, very tired. Five days of non-stop shows has taken its toll. To get us through we guzzled loads of Stumptown and Extracto coffee. We ripped around visiting friends and searching for battered Japanese guitars. We played with obscure analog synths and weird tube-driven audio equipment. We lurked with the legendary Aaron Draplin and stocked up on Field Notes. And we saw a lot of great shows. So…many…great shows.

Including sets by YACHT, Crypts, Dangerous Boys Club, The Soft Moon, Explosions In The Sky, Ted Leo, Rebecca Gates, Archers of Loaf, Sebadoh, Viva Voce, Ume, Grails, Thrones, You Am I, Kylesa, Neurosis, Phantogram, Iron & Wine, Sharon Van Etten, The Oh Sees, Glass Candy, The Horrors, Eluvium, Avi Buffalo, Poison Idea, Cass McCombs, OFF!, and Band of Horses…. And that’s just the short list.

Thanks again to Trevor Solomon, Dan Winters and Fasil Debeb at MFNW. Your friendship and goodwill truly makes this festival one of our favorite events of the year. Thanks again to Deane Sienega and the entire KEXP family. Thanks to all of the performing artists and the extended Portland music community. We love participating in this festival and sincerely look forward to returning next year.

How To Have a Good Time in Portland

Portland’s MusicFest Northwest has now come and gone. Did we sleep? Nope. Are we tired? Yes indeed, we are oh so tired. Did we eat a lot of great food and guzzle a few gallons of Stumptown coffee? Definitely. Did we walk around searching for obscure and ridiculous records, battered guitars, and weird old tube-driven audio equipment? Constantly. Did we have breakfast with the legendary Aaron Draplin? Man, we sure did. Did we see a lot of great shows? Yes! Including sets by Past Lives, Ted Leo & The Pharmacists, Big Freedia, Red Fang, David Bazan, Abe Vigoda, Thee Oh Sees, The Gories, Cave Singers, Akron/Family, Menomena, The Dodos, The Walkmen, The National, NoMeansNo, and the reunited Sleep (performing Holy Mountain). And that’s just the short list.

To be honest, we’re always a bit taken aback by just how surprising and lovely MFNW can be. Year after year, thanks to the ceaseless efforts of Trevor Solomon and Dan Winters, MFNW is consistently one of the best booked independent music festivals in the US. Two dudes just makin’ it happen. Bonkers.

In years past, MFNW has exclusively been an indoor festival playing host to hundreds of performers scattered throughout the city’s 40 odd bars, community centers, and all-ages clubs. This year, however, with a little help from Incase and Levis, Trevor and Dan produced the festival’s first ever outdoor event at Pioneer Square in downtown Portland. Over the course of two days we gifted 3,700 iPhone 3GS and iPhone 4 to a combined two-day audience of 8,000 patrons. Were people pumped? Oui. So much happy.

If you love food, fresh air, and live music, Portland, Oregon just might be your bag. It certainly is ours. Trevor and Dan, thanks again for all your hard work and friendship. We’ll see you again next year. Enjoy the photos!

Mogwai Film Premier—This Friday!

If you’re in Portland, OR right now you probably already know MFNW began yesterday. The festival runs Sept. 8-12th and features more than 200 artists performing at some 40 venues around the greater Portland metro area (maybe this is an exaggeration? I can’t remember, I’m so tired). ANYWAY, that’s only half the point of this post. Get ready, here comes the other half:

On Friday, Sept. 10th, MFNW and Incase present Mogwai’s Burning at the Bagdad Theater in Portland’s Hawthorne District. As part of our presentation of the film we’ll be on hand eating popcorn and gifting free cases for your iPhone 4 & 3GS. Doors at 6PM, film starts at 7PM. Admission is $5 clams or free with MFNW wristband.

Take Me Back to Indian Summer

For the fourth year in a row we’re excited to announce our sponsorship of Portland, Oregon’s MusicFest Northwest (aka MFNW). From September 8-12th this beloved indie music festival will showcase more than 170 international and regional performing artists at a combined 21 venues around the greater Portland area. Between the city’s food, friends, fresh air and legendary music & arts community, MFNW offers the most laid back lurk of any music festival on the west coast. Really, it just feels so nice to be there.

At the Bagdad Theater on Friday, September 10th, Incase & MFNW will present the new concert documentary Burning by Scottish post-rock giants Mogwai. If you’re at all wondering what this means, we can spell it out in three words: serious rock action. If an instrumental band ever deserved having a full-length concert film made about their live show it would be Mogwai. Bring ear plugs and a quadruple espresso. Doors at 7PM, tickets are $5 clams. For a chance to win film tickets and VIP passes to the festival check: @MUSICFESTNW

We’ll also be at Pioneer Square on September 11-12th for two nights of outdoor concerts with festival headliners The National, The Walkmen, Helio Sequence and The Decemberists. Join us as we gift a zillion Incase Snap Cases and get deeply weird enjoying the city’s Indian summer. Check the recap of MFNW 2009. Really, it’s worth it!

Brother Reade vs. the Incase Backpack

Triumph Over Tragedy, Take One

For those of you familiar with the goincase blog’s music coverage, you’ll no doubt recognize the name Brother Reade, Los Angeles by way of North Carolina’s hardest working rapper/dj duo. While on tour this summer DJ Bobby Evans ran over his Incase backpack with the tour van. Prior to this the pack had looked rather nice, we’d just given it to him in Portland during MFNW. But more importantly, the pack had Evan’s MacBook Pro in it. You know— the computer with all the songs, beats, contacts, and contracts for their tour. Woof. Incredibly, Brother Reade’s Jams F. Kennedy claims this story has a happy ending. Read on:

On our recent tour with Girl Talk, we were lucky enough to have a short run of exhilarating shows that were all packed with wild and receptive crowds. We went through the Northwest, where each different city is beautiful and lush, and has its own distinct flavor. We felt on top of the world, able to treat ourselves to regional food and drink that we only hear about in legends down in Los Angeles, and we were extremely pumped for the crisp weather and copious amounts of roadside thrift shops teeming with secondhand wool. Our days were filled with excellent meals and good weather, and our nights were full of febrile dance parties. Everything was perfect. Except that time we ran over DJ Bobby Evans’ laptop with the tour vehicle.

A little back story: Bobby Evans is the DJ/Producer for Brother Reade. I should also mention that for one reason or another, he’d had the same record bag for far too long. So you can imagine, that when Incase contacted us and wanted to furnish us with some pieces of theirs he was elated and couldn’t wait to use their products to organize his road gear and dispense with the (let’s be honest, somewhat tattered) bags he had been using to date. We picked up the Incase shipment at our show at MusicFest Northwest (MFNW) and were truly psyched to get it (very infrequently do the right pairings happen in the world of artist gifting/sponsorship, but those guys over there seem to be on to something).

Now, after MFNW our next show was at the Showbox SoDo in Seattle, where Mr. Evans finally got around to switching out his gear into the new bags. We somewhat ceremoniously trashed the old bags, packed up the rest of our things, and pulled out of the parking lot. And we heard a dragging sound. Everyone’s first thought in the car was that we were dragging the old bags. The old bags had been left outside, not thrown in the dumpster, and were being dragged by the car. We all believed this. So we pulled further out of the parking lot, when it hit us. Oh snap. We’re driving with one of the NEW bags under the tire of the car. The one with the laptop in it. The laptop with all the songs for our set, that we can’t play without. In the middle, not the end of the tour. Uh oh.

So we did the obvious thing, stopping the car, retrieving the laptop, assessing the damage, and something like a small miracle happened. I can’t stretch the truth to say that the laptop or the bag weren’t at all damaged, but I can say that they weren’t damaged beyond repair, and we were able to link the laptop to another computer and retrieve all of the songs we needed to off of it. AND after minor repairs the computer is fine, still in working order, due in no small part to the design of the bookbag, which we can now firmly endorse and attest to, in a true and completely sincere way, devoid of any of the usual cheesiness/self interest that normally lurks behind such sentiments. Now if you come see Brother Reade play a show, it’s likely you’re watching Bobby Evans DJ off of a laptop that HAS BEEN RUN OVER BY A CAR AND STILL WORKS. You might also see him carrying it around in a bookbag with roadrash and the tags still on it. We got lucky, don’t try this at home.

Love,

Jimmy Jams of Brother Reade

The Past, Present & Future of Independent Music

MusicFest Northwest (a/k/a MFNW) is one of those regional music festivals that just sort of sneaks up and blows your mind. Sure, you could miss it and think to yourself, “No biggie.” But you’d be wrong. Yes, you could pass it by in favor of some mega-fest somewhere. But that’d just be unwise. While the faithful horde busily attended, recapped, lauded and/or guffawed their way through several of spring and summer 09’s biggest events, MFNW 2009 quietly shaped itself into one of the best booked independent music festivals of the season. For the third year in a row, (and for almost a week straight!), promoter Trevor Solomon and the Willamette Week newspaper hosted 25,000 attendees and more than 100 national and local performing artists around the greater Portland area. Logistically, my friends, this was no small fete.

On any given night at any one of the fest’s 18 participating venues, you could see artists like Om, Eluvium, Chairlift, Bad Brains, Avi Buffalo, Brother Reade, Modest Mouse, Dirty Three, Beach House, Explosions In The Sky, Love As Laughter, as well as the recently reunited Sunny Day Real Estate and the mighty Team Dresch… to name but a few…. As a principle sponsor of MFNW 2009, Incase hand-delivered product requests to participating festival artists and MFNW community participants (Hi Fasil!). As well, we sponsored the stage at The Holocene and community radio station KEXP’s remote broadcasts from the stage at The Doug Fir.

From the city’s coffee shops to its dedicated bike lanes to its positive neighborhood vibes to its great food and vital independent music scene, Portland always feels like a home away from home.Trevor, thanks again for putting on yet another great music festival. You and everyone involved with MusicFest NW should be proud. See you again next year. Enjoy the photos!

A look back at MusicFest NW

Fast on the heels of FYeahFest in Los Angeles, we spent Sept. 3-6th in beautiful Portland sharing Incase products and helping underwrite listener-powered, community radio station KEXP’s remote broadcast of the 5th annual MusicFestNW (MFNW).

By day, the Incase/KEXP Stage at the Doug Fir Lounge hosted live on-air sets by a vast array of independent artists from across the musical landscape, including Oxford Collapse, Centro-matic, Love As Laughter, Helio Sequence and Thrones among others.

And by night…well, we ran all over hell guzzling Stumptown Coffee, shooting photos of fixie bikes and catching sets by more than 200 MFNW artists playing in venues throughout the city. Highlights included TV On The Radio, Fucked Up, Past Lives, No Age, Les Savy Fav, Thrones, Triumph of Lethargy, Battles, Color Revolt, Monotonix, Akimbo, Polvo, Mogwai, The Muslims and Menomena. (Yes, it’s true—we saw every single one of those sets… plus about 40 more. Exhausting but well worth the hearing loss!)

Promoter Trevor Solomon and everyone at MFNW put on an incredible four-day festival in the heart of the city. Enjoy more photos on Flickr (shot by Arlie Carstens).