It has been a wild week for ye olde Incase Music & Events department. As a fifth-year returning sponsor of the MWTX party during SXSW, we saw too many bands to remember, walked too many miles to count, and ate too much BBQ to recall when one meal ended and the next began. As well, we gifted a dizzying array of Incase products to over 180 performers, production personnel and MWTX attendees.
For 2012, Transmission Entertainment and FYF Productions staged the event in a beautiful 20,000-square foot warehouse with an adjacent 20K-sq ft. of outdoor space. With two stages, thirty performing acts, and more than 30,000 attendees spread out across all three days, MWTX was once again the largest unofficial event of the entire SXSW music conference.
We’d like to extend our thanks to Rosa, Johnny, Brendan, Graham and Max at Transmission Events, and to Sean, Phil, Mike and Kate at FYF Productions. And last but not least, thanks again to director/photographer Jared Eberhardt for helping us capture a few of the week’s finer live performances. Enjoy the Flickr photos. See you next year.
March 15-17th, Incase is excited to again sponsor the MWTX party during the annual SXSW music conference in Austin, TX. Now in its sixth year, this FREE, ALL-AGES music festival has become the most anticipated unofficial gathering of the entire week.
Please join us for three days and nights of live performances from (among others) Built To Spill, We Were Promised JetPacks, Deerhoof, Titus Andronicus, Cloud Nothings, Chairlift, Ceremony, White Arrows, and Yelle (DJ set).
In total, nearly 30 bands and electronic artists will grace the stages of the 20,000 sq-ft MWTX indoor venue and adjacent 20,000 sq-ft outdoor courtyard. Whether you wanna lurk in the dark or bask in the sun, it is guaranteed to be a great time for everyone. Drink water, bring earplugs. We’ll see you soon.
This year’s SXSW music conference was long, loud and lurky. We did not sleep much nor did we eat much. We were too busy bee-boppin’ around venues, visiting friends and sponsoring events. Of the many shows and parties we attended our favorite of the week would have to be the ‘Best In Show’ showcase at Trailer Space Records. Located next door to East Side Pies and across the street from Ideal Soul Mart, this beautiful record shop played host to hundreds of all-ages music fans and more than 30 musical guests, (including Thee Oh Sees, La Sera, King Tuff, Strange Boys, Vomettes and White Mystery). Thanks to the efforts of organizers Jonathan Harry Weinberg, Col. Abe, Volar Records and Trailer Space owner Spot, the party struck just the right balance between a raw DIY punk show and a simple neighborly visit with friends.
As for MWTX 5—WOW!!! Transmission Entertainment, FYF Fest Productions and the East Side Drive-In definitely pulled it off again. It was a joy to participate for the fourth year in a row in an event so consistently fun, friendly, and energetic. Over 55,000 people rsvp’d on mwtxparty.com, (of which more than 20,000 attended the all-day party), making it once more the largest unofficial event of the entire music conference. We’d like to extend a huge thank you to Rosa, Johnny, Brendan, Graham and Max at Transmission Entertainment, and to Sean, Phil, Mike and Kate at FYF Fest Productions.
Vice Late Night ran 12 midnight to 4AM on the final night of the conference. Harsh tokes for tired folks. After a 12-hour day spent shooting photos in the hot hot sun, doling out a few thousand Incase Slider Cases for iPhone 4, and watching a zillion bands at MWTX and Trailer Space we were reasonably certain we might not make it to the brutal end. But thanks to Thee Oh Sees, OFF!, and Odd Future we certainly did. In true Vice fashion the party was a bewildering mess held in a blown out vacant bank building. Booming sound, rumpled fashions on crumpled hipsters, dim lighting, happy cops and a few hundred friends… Classic. It was a great (albeit exhausting) late night lurk. Thanks again to Shanon Kelley and Stewart Stone, you are like angel babies in our arms. We couldn’t have done it without you.
On Saturday, March 19th, we’re excited to again sponsor the MWTX Party in Austin, Texas. Now in its fifth year, this annual outdoor music festival has quickly become the most anticipated unofficial event during the city’s SXSW music debacle.
- MWTX is FREE! Which means you’ll have enough loot left over to stuff your face at any of the mind blowing restaurants up and down E. 6th Street.
- MWTX is all-ages, which means everyone (even kids!) can watch Big Freedia and Thee Oh Sees.
- MWTX is outdoors, which means you’ll absorb Vitamin D through your eyeballs all day long.
- MWTX happens at the East Side Drive-In directly across the street from Progress Coffee, (makers of arguably the best espresso in all of Austin, Texas).
- MWTX is mellow. Stretch out, bring a blanket and sunscreen, and maybe a book and some earplugs. People watch. Pick up on fashion tips. Meet your future ex-boyfriend or girlfriend. Basically, relax and live a little.
- MWTX brings together a mess of good bands and a pile of great people. With 24 performing artists and an estimated 10K attendees, you’ll wanna stick around for the whole thing.
- MWTX5 RECYCLABLE TOTE BAGS! This year we’re teaming up with our friends at Altamont to create a limited edition 100% cotton canvas tote bag made especially for MWTX 5. Carry your groceries and school books, or maybe your pile of guitar cables and effects pedals.
The first 500 folks to arrive at MWTX will receive these bags FREE!
We look forward to seeing you there.
We’re very happy to report our sponsorship of the 4th Annual Mess With Texas Party during the SXSW music conference proved to be one of the most anticipated, best attended events of the weekend. *[Man, that was a long sentence, sorry].
FYF Fest Productions and Transmission Entertainment did it again. Located on a massive three-tiered vacant lot on the central east side of Austin, the festival offered two large stages and more than 40 performing artists, (including highlights Man Man, Frightened Rabbit, OFF!, Brazos, White Denim, Billy Bragg, YACHT, F*cked Up, Big Freedia, and The Soft Pack).
On Saturday night, the legendary, deeply disgusting GWAR closed out the festival in front of an audience of nearly 7,500 smiling, vaguely terrified people. Yes, GWAR. From F*cked Up’s hardcore anthems into AWK’s inspirational party jams into GWAR’s 2,000 gallons of fake blood, you really couldn’t ask for a better mess of talented weirdos to close out the festival.
Was the venue comfortable? Not so much. Just a whole lotta open space cluttered with very dirty dirt, sharp rocks, and dead grass. But it didn’t matter because there were loads of food & drink vendors, and an abundance of opulent porta-potties. Was the weather nice? Not at all. But again, it didn’t matter.
Despite sunburns on Wednesday, thunderstorms on Thursday, sideways rain on Friday, and bitter 30-degree temperatures all Sunday, the festival remained an inspired, upbeat, and often hilarious experience. From new lurkers like Avi Buffalo and Ume to beloved heroes like Billy Bragg and Andrew WK, MWTx showcased a huge variety of independent artists from across the musical spectrum.
Flanked by Progress Coffee across the street (THANK GOD!) and East Side Showroom one block north, as well as close to shows at Shangri-La, Miss Bea’s, and the No Age afterparty at 5th & Brushy, MWTx was ground zero for just about everything worth experiencing at this year’s conference.
As an official sponsor of this unofficial party, we were proud to help produce this year’s MWTx. It was a labor of love and friendship all the way. Thanks again to all of the staff, security, patrons and performers, we hope to see all of you again next year. Check the MWTX 4 Party photos on Flickr.
We’re excited to announce our sponsorship of the Mess With Texas Party, held March 19 & 20th during the SXSW Music Conference in Austin, TX.
For the past few years MWTX has taken place in Downtown Austin’s beautiful Waterloo Park. This year, however, MWTX is moving to 1001 E. Sixth Street to accommodate the party’s two-day run. With more than 40 bands, two stages, and 7,500 patrons per day, MWTX is quickly shaping up to be the biggest and best FREE ALL-AGES OUTDOOR MUSIC EVENT of the entire week.
Located just five blocks from the Convention Center, here’s the short list of what you’ll find at this year’s MWTX Party:
- Free Admission
- Free Bike Valet
- Free Incase Snap & Slider Cases for iPhone
- Delicious Smoothies
- Glorious Shade
- Cheap Beer & Booze
- Gourmet Hot Dogs c/o Frank Grocery
- Food Vendors (BBQ! Vegan Burritos! Churros!)
- No lines to get in
- All-Ages & Open to the Public
- Benefit fundraiser for Marbridge.org
While so many other conference attendees will be stuck lurking in dank clubs, waving laminates, and begging for overpriced water… if you know what’s good for you, you’ll be frolicking footloose and fancy free with us as we watch GWAR (not kidding), Andrew WK, F*cked Up, BILLY BRAGG, Yacht, OFF! (featuring members of Circle Jerks, Red Kross, & Earthless), Neon Indian, The Soft Pack, Crystal Antlers, Avi Buffalo, and Big Freedia “The Queen of New Orleans Bounce,” and others as they kick it outside BLASTING JOYFUL NOISE throughout the weekend.
Via the Incase grabbelton bins, we’ll be on hand with lots of free product for your iPhone & MacBook. Yes, FREE. No hard sells, no blah blah blah…. Just you, MWTX, and Incase having a fine time in the sun. We hope to see you there!
*A portion of our MWTX sponsorship funds to benefit the Marbridge. Established in 1953, Marbridge works to protect and improve the safety, well-being, and happiness of adults with cognitive challenges.
FYF Fest Productions, FUN FUN FUN Fest & Incase Present: MWTX Party
Friday & Saturday, March 19 & 20th, 2010
FREE! ALL AGES!