Incase and Arkitip are excited to officially launch the Curated by Arkitip project with the much-anticipated KRINK Sleeve, now available through the Incase web store, Arkitip, select Apple® retail and better boutiques.
Curated by Arkitip is an ongoing project designed for Incase aimed at delivering artistically embellished Apple®-based products to users who have an appreciation for the creative arts and technology. Artists are carefully chosen by Arkitip for dedication to their respective art forms and unique points of view.
“This project is a natural extension of what I do with Arkitip,” comments Sas, Arkitip Art Director. “We are giving artists a medium where they can be creative and gain exposure at the same time. Curated by Arkitip allows me to continue to work with artists that I respect and admire.”
First in the Curated by Arkitip series is the KRINK Sleeve, a limited-edition collaborative effort between Incase, Arkitip and artist KR (Craig Costello). KR is the creator of Krink, a line of handmade inks and markers fit for use in both street and studio environments. KR’s products gained notoriety through their association with his work in the street, the studio and his dripping ink aesthetics. Curated by Arkitip merges KR’s artistry with the Incase notebook sleeve, a signature piece within the Incase line, resulting in a refined version of the classic sleeve.
“The collaboration was born of mutual respect and a core belief in quality and innovation that applies to both design and art,” comments Damon Way, Incase Chief Brand Officer. “The sleeve, in effect, acts as a canvas or billboard for KR and other artists. KR’s design makes a bold statement on a very utilitarian object.”
The limited-edition KRINK Sleeve is available for MacBook and MacBook Pro 15″.
