We tasked our friends Mike Martin and Gabe Morford (of MASH) with the job of documenting Paul Rodriguez during one of his recent visits to San Francisco. Watch how Paul navigates the city’s streets, hills and skate spots. Check out scenes from 3rd and Army, Pier 7 and Hubba Hideout while listening to the song “Watching Trees” performed by underground 80s synth-wave band Eleven Pond (written by Jeff Gallea).

Created by Mike Martin and Gabe Morford
Edited by Tim Brooks at Beast
Music: “Watching Trees” by Eleven Pond, written by Jeff Gallea

To meet the daily travel needs of skateboarders, we bring you the new Paul Rodriguez Signature Collection. Fusing undeniable P-Rod style and skateboard-specific design with our advanced craftsmanship, the collection continues to innovate with a new Duffel Bag and a redesigned Skate Pack to deliver the optimum in durability, protection and functional design.

Paul’s signature Duffel Bag expands on the collection’s sensibility with weather-resistant nylon construction, a spacious main compartment and weather-resistant lined bottom half that incorporates a tool kit panel to house decks and tools while on the go. The Duffel Bag also features a skateboard attachment with adjustable Velcro straps and abrasion-resistant composite exterior for easy and secure deck loading and a dual purpose carryall handle/padded shoulder straps with Velcro closure and stash pocket. The zippered side pocket contains a hideaway leash that instantly transforms the Duffel into a rolling bag when attached to your skateboard.

Also included in the Collection is Paul’s Signature Skate Pack. The practical exterior skateboard attachment with adjustable Velcro straps and abrasion-resistant composite exterior for secure deck loading makes the Skate Pack a must-have. To keep you organized, there’s a dedicated iPhone/iPod pocket with faux-fur lining, reinforced notebook compartment (fits up to 15″ MacBook Pro), dual water bottle pockets with drainage and an extensive array of interior pockets.

Available in aubergine with electric orange pop and black with cyan accents, the Paul Rodriguez Signature Collection is now available in our webstore and exclusive boutiques worldwide.

Bonus: See the Skate Pack in action in a new video we shot with Paul skating the streets of San Francisco. We tasked our friends Mike Martin and Gabe Morford (of MASH) with the job of documenting Paul during one of his recent visits to SF. Watch how Paul navigates the city’s streets, hills and skate spots.

We added some photos from San Francisco to the Bicycle Film Festival set on Flickr.

BFF is visiting Portland this weekend. Make sure to see some of the movies that are being shown. Specially the portrait of the legendary Italian Frame Builder Giovanni Pelizzoli aka “Ciocc”. Amazing film.

Anima D’Acciaio Trailer Ver5.1 from Cinecycle on Vimeo.

UPDATE: Amelia sent us some photos from the BFF in Oakland. Scraper Bikes!

1. Chas
2. Rainier Schaefer, congrats on winning the Skate Messenger Bag!
3. Julian Stranger

(via MASH SF)

app happy.

Today, we were able to enhance our presence in the streets of SF.

A quick pic behind the scenes.