Incase

Wow. We arrived in San Francisco last week, a little nervous about spending two days on an artificial island in the middle of the San Francisco Bay, asking ourselves “Who actually lives on Treasure Island?” and “Is it really made out of trash and dredged mud?” Once we actually made it on-site (after a left lane exit ramp followed by a hairpin turn), we were blown away by the amazing views of the Bay Bridge, cryptic “no trespassing” and “radioactive” signage and laid-back vibe of the Treasure Island Music Festival.

We were onsite at TIMF for both Saturday’s dance line-up and Sunday’s indie rock jam, silkscreening scarves with custom SF-themed designs from the Royal Scourge and handing out free Incase product. The line for the Incase booth was at times out of control, winding itself into other vendors’ tents (sorry, Boost Mobile and Jim Streibich!)

We had a blast talking to festival goers about Incase and helping them choose custom Royal Scourge designs (Tenderloin furry with ballgag vs. Mission furry with fixie bike) for their scarves. Our scarves definitely came in handy as the sun went down and the wind whipped up!

We were also lucky enough to get Incase product to some of the festival bands: CSS, TV on the Radio (killer), Spiritualized (OMFG), Vampire Weekend, the Raconteurs and more.

Check out more photos (by Arlie Carstens) from the weekend. Thanks to our local staff Nick, Nihal and Josh, screen printers Zoe + Erik at VESL and The Royal Scourge for making this weekend a blast. YOU LOOKED GOOD!

If you’re in San Francisco this weekend, check us out at the 2nd Annual Treasure Island Music Festival, a two-day arts and music fest featuring Justice, Vampire Weekend, Spiritualized (!) TV on the Radio and more.

We’ll be onsite with local art and design collective VESL Studios in the Treasure Chest Vendor Village, where we’ll be silkscreening jersey scarves with artwork by NYC-based artist Royal Scourge. (Those are his furry creatures below)

And if you’re hanging out after the festival, be sure to stop by the Menomena show at the Independent. We’ll be there watching bands, talking about Incase and passing out some goods.

We’ve also contributed gear to the festival’s Recycling Center, so bring your recyclables and exchange them for an iPhone 3G case. And if you’re a blogger, please stop by our booth to pick up complimentary products to make blogging about the festival safer for your gear.

See you on the Island!

Breaking out of the flight pattern between the SF design studio and headquarters in LA, today we took the scenic route and drove down Highway 1.

Our first stop on the coast.

This was the best view. At this point we knew the day would get even better. Out of the gray and into some sun.

Looking back on our tracks. Image via M8.

Today, we were able to enhance our presence in the streets of SF.

A quick pic behind the scenes.

Lately I’ve been working with the group on the final touches of our SF design studio. It’s been quite a process to produce this unique space and I wanted to give you a first glance into our new home in the bay.

Our custom conference table. A shaped piece of solid corian that was so heavy they needed to bring it in through the window via crane.

The custom dj booth. A bunch of the guys here are dj’s, so it only made sense to make this the lounge centerpiece.

You can check out a few more pics here. More images and info on the space and the people behind it all to come.

A good spot at last Tuesday’s game against San Diego.