New for Spring, the Incase Camera Collection has been expanded and redesigned to include a full range of innovative bags for professionals and hobbyists alike. With styles designed for those who shoot and travel with high volumes of gear as well as options for point-and-shoot photographers looking for functional carrying and storage solutions, the Camera Collection is designed to meet the needs of any photographer in the field or in the studio and _Anywhere in between.

For equipment-intensive photography, our maximum-capacity DSLR Pro Pack offers photographers protection, storage and comfortable carrying for heavy loads.

Its large main storage compartment features fully customizable modular dividers for camera bodies, lenses, flashes and other equipment, with primary access through the back of the pack and a second zipper at the top of the pack for quick access.

An additional storage area features a dedicated notebook compartment that fits up to a 15” MacBook Pro and a slip pocket for an iPad for easy on-location editing. Exterior straps secure a tripod and fully padded shoulder straps and a mesh back panel provide excellent breathability and comfort.

For photographers in the field whose priority is quick access to their gear, our DSLR Pro Sling Pack is the ideal balance of a large carrying capacity, flexible customization and dependable protection.

A quick-release harness system allows for easy gear changes without removing the pack. Adjustable padded dividers accommodate all sizes of camera bodies, lenses, and flashes, while multiple organizer pockets keep other accessories neat and within easy reach.

The DSLR Pro Sling Pack also features a padded notebook compartment that fits up to a 15” MacBook Pro for in-field image transfers and editing. A hideaway hip belt ensures superior stability, support and comfort and a removable raincover keeps gear dry and protected from the elements.

Casual photographers will appreciate the thoughtful design behind the new Point and Shoot bags and cases within the Camera Collection. Sized to fit cameras of all sizes, the Point and Shoot Field Bag’s low profile design includes multiple internal pockets for accessories and peripherals, an adjustable camera and lens compartment divider and an internal padded compartment that can accommodate iPad.

For more basic carrying options, the collection includes two new products: the Point and Shoot Case, which includes a removable shoulder strap, and Point and Shoot Pouch, which features an attached belt clip and optional wrist strap.

Other options in our Camera Collection include our signature DSLR Sling Pack and DSLR Carrying Case. All Camera Collection pieces feature enhanced padding and soft fleece lining and a heathered exterior for a unique and refined look and feel.

The Camera Collection is available now in our webstore and in select boutiques.

Working with artist and photographer Ari Marcopoulos, we’ve created a limited-edition camera bag perfect for professional photographers and enthusiasts alike.

During the the last month of his stay in the area of Sonoma (about an hour away from the Golden Gate Bridge), Ari took photographer/cinematographer Lele Saveri and Giuseppe Furcolo on a tour of this beautifully quiet region where deer roam free and the moon shines bright at night.

A few weeks before moving back to the chaotic life of New York City, which he left 12 years ago, he took Lele and Peppe tree-climbing in the valley. They spent the day jumping into a deserted reservoir, hitting golf balls into an empty field, wandering through the graves of the small town’s cemetery and discovering all the spots where local kids hide away from adult eyes.

During this weekend-long journey, they had the chance of meeting both of Ari’s teenage sons, some of their friends, some local fans of Ari’s work, a beautifully proud 92-year old lady and a couple of Mexican men enjoying the shade on a sunny summer day.

Lele, Giuseppe and Ari worked together on the making of this video, surrounded by Ari’s life packed away in boxes ready to go his new home. While Ari showed all old photographs and videos that were discovered during his packing, the Italians were cooking some specialities with the fresh produce of the Californian countryside.

Photos by Lele Saveri.

Having collaborated on shoots over the years, we’re excited to announce our first product collaboration with renowned artist/photographer Ari Marcopoulos. Designed specifically to meet the needs of Marcopoulos himself, Ari worked hand-in-hand with our designers to create a camera bag that provides fast access to cameras and equipment in a highly evolved, easy to carry ergonomic design that re-imagines the functionality and style of a camera bag.

“My work takes me on the road several months at a time and lugging my equipment around is the most daunting part of traveling,” says Ari Marcopoulos. “It was an honor to work closely with the Incase design team to develop a bag that simplifies things. Their design approach, creating goods that are functional and low-profile, is exactly what I am looking for. The bag has become my travel companion just like my camera.”

To build a durable yet comfortable bag, we utilized heavy-duty canvas finished with a custom water-repellent coating to provide optimal weather resistance in nearly any condition. Additional coverage is found in the removable rain fly, which features a custom Marcopoulos print. Ari’s use of multiple devices at each shoot inspired the quick access point-and-shoot camera pocket with magnetic closure and the iPad interior slip pocket. Inside the bag are adjustable, padded SLR camera and lens compartments as well as a document pocket and zippered pocket for storage and organization.

“I have great respect for Ari’s work. He has pioneered an approach that has captured the creative minds and imagination of the individuals that follow him,” says Incase’s Chief Brand Officer Damon Way. “We are pleased to participate in this legacy with a signature bag that pushes convention.”

Designed for both professional photographers and enthusiasts alike, the Incase | Ari Marcopoulos Camera Bag is now available for pre-order in our webstore. Each bag comes with Now Is Forever, a limited-edition book of new and unseen photographs by the artist, whose work can be found in the permanent collections of the Whitney Museum of American Art, SFMoMA and Berkeley Museum of Art.

This Thursday, September 23, Project Space will host an opening reception for “Now is Forever”, an exhibition featuring images from Marcopoulos’ new book of the same name, which is a travelogue of images from around the world. In addition to celebrating the launch of the collaboration, the event will also mark the premiere of “Moroso Crew,” a 60-minute cinema vérité documentary by Marcopoulos shot in 1992 about illegal drag racing in Brooklyn and the Bronx. “Now is Forever” will run through October 15 at Project Space.