On July 2nd, red dot invited all recipients of the red dot award: product design 2012 to a gala, followed by Designers’ Night at the red dot design museum. Since we didn’t have suits for the award ceremony (!), we attended Designers’ Night where all award-winning products are on display, including our Sonic headphones. Located in the former boiler house of the Zollverein mine in Germany, the museum was redesigned by British architect Norman Foster of Thames Bank in the Bauhaus style.

It was a great evening filled with DJs, good food and designers from all over the world in a magnificent setting. We are so proud to know that our Sonic headphones were chosen as a red dot award recipient from a field of entrants from 58 countries, 1800 companies and 4500 registrations. The evening’s celebration put an exclamation mark on our elation to have received this prestigious award. Thank you, red dot!

Stoked to see musical genius James Blake utilize a pair of Sonic Headphones during his performance at the Meet In Town Festival in Rome.

We are proud to announce that our Sonic Over Ear Headphones have received the prestigious 2012 red dot award in product design. Selected by an international 30-member jury during an evaluation process lasting several days, Sonic was chosen from more than 4500 entries in the product design category, which included submissions from more than 1800 companies and designers from all over the globe.

The red dot design award, whose origins reach back to the 1950s, is carried out in three disciplines: the “red dot award: product design,” the “red dot award: communication design” and the “red dot award: design concept.”

As a recipient of the red dot award, Sonic is being celebrated for its fine design language and was deemed an inspiration to the experts on the jury panel. Featuring graceful curves and hidden joints, the seamless design of Sonic maintains smooth contours and an exceptionally clean look while taking into account biomechanics. By matching the natural shape of the ear and the head, Sonic delivers improved fit, comfort and sound isolation, reducing unwanted external noise. Sonic maintains an understated elegance while delivering a smooth and even response across the entire audio spectrum for a clear, natural sound that accurately reproduces the source audio.

Professor Dr. Peter Zec, initiator and CEO of the red dot design award, recognized the high quality level of the competition. “The experts thoroughly examined, tested and evaluated each individual entry applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions.”

Sonic will be among the award-winning products featured at Germany’s red dot design museum. With more than 1500 products on display, the red dot design museum in Germany maintains the world’s largest permanent exhibition of contemporary design. From July 3 to 29, it will hold its annual exhibition of award-winning products for 2012. At “Design on stage – winners red dot award: product design 2012,” design enthusiasts can admire the latest trends through hands-on experiences.

Kudos to our excellent team on this exciting and well-deserved recognition!