Introducing our Spring Andy Warhol Collection
We are proud to introduce the Spring ‘12 series of the ongoing Incase for Andy Warhol collection, featuring a complete line of bags and cases for MacBook and iPhone. Drawing from a variety of pieces highlighting Warhol’s exploration of nature and celebrity, common themes in his oeuvre, the new Incase for Andy Warhol collection features iconic designs such as Marilyn™ as well as less recognizable, but equally beautiful and provocative works like Butterflies, Sunset and Skull.
One of Warhol’s most recognized celebrity portraits is his silkscreen of Marilyn Monroe, an international celebrity that encapsulated the popular culture of her time. Warhol began work on his Marilyn series after her untimely death in 1962, working from a publicity photo for her 1953 film, Niagara. The resulting series perfectly preserved Monroe’s larger than life personality, glamour and charisma, itself becoming as iconic as its subject matter. The selected designs for the Tote, Campus Pack, Protective Sleeve and Snap Case are from the artist’s retrospective series called Marilyn Reversals (late 1970s to early 1980s), in which Warhol reversed the negative of the star’s image and used different color variations in both dark and light hues.
Warhol’s Butterflies (1955) stands out as a precursor to his later artistic perspective and process. While much of his most recognizable artwork was silkscreened, the majority of Warhol’s early works, including Butterflies, were hand drawn. In Butterflies, there is a hint of serial repetition that would eventually become his signature style. The Warhol Snap Case in Butterflies encapsulates the beauty and variation present in nature, two themes that Warhol continually explored in his art.
The 1972 Sunset prints convey the simple elegance of a natural event that occurs every day. The striking series, which consists of 632 unique prints, also showcases Warhol’s brilliance as a colorist. The Sunset print appearing on the Warhol Snap Case captures the moment the sun just begins to disappear below the horizon, using brilliant hues in warm tones to add contrast and enhance the focus.
For his 1976 Skull series, Warhol took photographs of a human skull he purchased while antique shopping. He then transferred the photos into drawings with the use of an overhead projector. In this particular rendering chosen for the Warhol Snap Case, the impact of the stark black and white skull is partially balanced by the playful colors, indicating hope or even humor in spite of the inevitability of death.
The new Incase for Andy Warhol Collection is available now in our webstore with availability to follow in select boutiques worldwide.
New Collection of Andy Warhol Designs for iPhone, iPad and MacBook
We are proud to announce the second release of designs in the Incase for Andy Warhol Collection. The latest collection release highlights Warhol’s artistic range, featuring imagery from works in a variety of media including silkscreening (Elvis, Advertisements), film (Empire) and hand-drawing (Telephone, Do It Yourself Flowers). Iconic Warhol images turn Incase’s signature protective cases and bags for iPhone, iPad and MacBook into functional pieces of art, a tribute to the great American artist’s affinity for technology and its place in contemporary culture and the arts.
New for iPhone 4 is a series of Snap Cases adorned with a selection of Warhol artwork. A still image from Warhol’s 1964 silent film Empire pays homage to one of the world’s most recognizable skyscrapers and emblemizes the experimental film that spans more than eight hours in length. A hand-drawn image of an early 1900s telephone, originally drawn on linen, reminds us of the enduring telephone technology, which still takes primacy today even with modern advancements in personal communication.
A full range of products for MacBook, iPad 2 and iPhone 4 are treated with an Incase-exclusive collage of Warhol pieces from his advertisements series. Individual Warhol pieces contrast product advertisements against existential and religious themes and provide a striking and thought-provoking casing for Apple devices.
A stunning Elvis portrait, a prime example of Warhol’s early photographic silkscreen technique, is applied to cases for MacBook, iPad 2 and iPhone 4. Taken from a promotional poster for the film “Flaming Star,” Warhol’s use of silver and black crystallizes Elvis’ status as one of the most legendary stars of the silver screen and is a reflection of an ongoing celebrity and fame-driven theme present in some of Warhol’s most recognizable works.
Warhol’s Do It Yourself Flowers lampoons the paint-by-numbers kits that gained popularity with hobby painters in the sixties. Featured on our MacBook Sleeve and Snap Case for iPhone 4, the intentionally “unfinished” works demonstrate Warhol’s ability to emphasize specific areas of the composition for visual impact and liberate ownership of the original source through his unique style.
These latest releases in the Incase for Andy Warhol Collection are available today through our webstore with a limited range to follow at Apple retail and discerning boutiques worldwide.
For more information, visit the Incase for Andy Warhol Collection page.
Celebrating an Icon: A Look Back at the Incase for Andy Warhol Launch Celebration
Last week’s event at Openhouse Gallery was a true celebration of the Warhol Spirit. To commemorate the launch of our collaboration, friends and guests of Incase and The Andy Warhol Foundation were treated to an immersive experience that took inspiration from Warhol’s seemingly prescient stance on technology, with interactive art installation alongside original Warhol artwork and displays of the Incase for Andy Warhol collection.
Music installation featuring Xeno & Oaklander kicked off the evening, and a DJ set by New York City’s left-field disco icon Lovefingers entertained select media, tastemakers and brand friends.
And, to those of you who joined us virtually via our livestream of the event, we hope you enjoyed the evening as much as we did! Check out all the photos from the event on Flickr (all photos shot by Rodney Williams).
This is just the beginning of Incase for Andy Warhol, so be on the lookout for future product releases adorned with more iconic images from the pop art legend.
Introducing Incase for Andy Warhol
We are proud to unveil our collaboration with The Andy Warhol Foundation for the Visual Arts. This distinctive collection features Warhol’s artwork applied to select cases, sleeves and bags for iPhone, iPad and MacBook.
As a cutting-edge visual artist, Warhol understood and embraced technology and saw it as the future of contemporary culture and the arts. Warhol once said “A lot of people could help me with parts and segments of the business, but only a computer would be totally useful to me…A computer would be a very qualified boss.” Fittingly, Incase for Andy Warhol fuses his artwork our technology-driven designs. We launch this continuing series with Warhol’s late-era Camouflage and the Banana screen print created in 1966, which also appeared on the cover of The Velvet Underground & Nico’s self-titled debut album. Additional signature Warhol graphics are featured on our iPhone Snap Cases including his striking 1964 Flowers print, Dollar Signs (1982), a wry commentary on art as a consumer item, and a colorful cow portrait taken from his whimsical 1966 Cow Wallpaper.
“It’s an absolute honor to work within the legacy of one of the most influential individuals to touch the world of art and pop culture,” says Damon Way, Incase Chief Brand Officer. “Andy Warhol was known for pushing boundaries and redefining convention, something that we greatly admire and exercise at every opportunity.”
“Incase has created an exciting collection that taps in to the creative, non-conformist spirit of Andy Warhol and embodies his sophisticated sense of design, ” says Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “Incase for Andy Warhol is a fitting tribute to the artist who continues to inspire us to think differently.”
On Wednesday, April 6, Incase and The Andy Warhol Foundation for the Visual Arts will host a private event in New York to celebrate the launch of Incase for Andy Warhol. The event will draw from Warhol’s seemingly prescient stance on technology and its effect on popular culture with interactive art installations, as well as showcase the newly released collection. The entire event will be captured on video via iPhone 4 and will be streaming live on goincase.com.
Select Incase for Andy Warhol products are available today with additional products coming soon and available for pre-order. Incase for Andy Warhol will be available soon through the Apple Store, Apple’s retail stores and discerning boutiques worldwide.
Coming Soon: Incase for Andy Warhol
As a cutting-edge visual artist, Andy Warhol fully embraced technology and saw it as the future of contemporary culture and the arts. It is only fitting that Incase fuse his artwork with our technology driven designs.
This distinctive collection features Warhol’s best-loved artwork applied to products for iPhone, iPad and MacBook. The Spring 2011 collection will feature his iconic Camouflage and Banana screen prints as well as additional Warhol works. Be sure to return to goincase.com for the full product unveiling next Tuesday, April 5th.
