Incase Launches Full Assortment of Carrying Cases for New iPods

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FOR IMMEDIATE RELEASE

Incase Launches Full Assortment of Carrying Cases for New iPods

Los Angeles, CA - October 10, 2007 - Incase, the world’s leading provider of protective cases for Apple® products, today introduced a full line of custom cases for Apple’s launch of the new iPod® nano, iPod classic and iPod touch. The Incase product offering includes a new Leather Sleeve, Neoprene Sleeve, Sports Armband and Protective Cover.

The Incase line-up for the new iPods consists of a premium range of cases that include a variety of form factors, materials, colors and construction methods. “We’re really excited to deliver such a strong iPod product line-up that will appeal to a wide range of consumers,” said Tony Held, CEO and President of Incase. “With our speed to market, diverse product range and new packaging, we are demonstrating our commitment to Apple consumers in time for the holiday season."

Incase created the first iPod case available through the Apple Store® with the launch of the first iPod in 2001 and continues to deliver the highest quality in iPod case innovation and protection. The new iPod cases emulate the classic Incase look and feel and are designed to provide users with easy control access and ultimate functionality.

Leather Sleeve
Featuring genuine leather form-fitting construction and custom suede topo lining, the Leather Sleeve provides the highest quality in iPod protection. The case is designed to provide easy access to all controls and dock opening.
SRP: $29.95-$34.95 (US)

Neoprene Sleeve
Featuring form-fitting neoprene construction and a belt clip for easy bag or belt attachment, the Neoprene Sleeve is an on-the-go solution capable of supporting the most active lifestyles. The case is designed to provide easy access to all controls and dock connector opening.
SRP: $24.95-$29.95 (US)

Sports Armband
Constructed out of lightweight and washable neoprene and reflective materials, the adjustable Sports Armband is a functional way to carry an iPod during physical activities. The Velcro adjustment provides for a universal fit while the case provides easy access to all controls and dock connector opening for left- and right-handed consumers.
SRP: $29.95 (US)

Protective Cover
Featuring form-fitting molded rubber construction and a custom topo exterior for added grip, the Protective Cover provides the ultimate in functionality without adding bulk. The Protective Covers are available in a variety of custom colors and provide easy access to controls and dock connection opening.
SRP: $24.95-$34.95 (US)

Availability
Available today, are the Leather and Neoprene Sleeves for iPod nano, classic and touch as well as the Sports Armband for nano. Protective Covers for iPod nano and touch will be ready for purchase by month’s end. Available at retail soon to follow will be Protective Covers for iPod classic and Sports Armbands for both iPod classic and touch. Incase products are available worldwide through the Apple Store® (www.apple.com), Apple’s retail stores and in discerning stores across the United States, Europe and Asia. Products are also available for purchase US nationwide through the Incase Web Store (www.goincase.com).

About Incase
Incase: the leader in bag and case innovation. Founded in 1997, Incase is a California based bag and case brand that creates and delivers exceptional, performance-based products with clean, contemporary design for the technology, music and street culture marketplaces. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today’s consumer.

Press Contacts:
Dawn De La Fuente
Incase
626.214.9207
dawn@goincase.com

Charley Fitzwilliam
Leader Enterprises
562.546.6007
cfitzwilliam@leaderenterprises.com