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FOR IMMEDIATE RELEASE
INCASE INTRODUCES THE FOURTH INSTALLMENT OF CURATED BY ARKITIP
Woodgrain-inspired products by HunterGatherer available now
SAN FRANCISCO - June 23, 2009 - Incase and Arkitip have launched the latest installment of the Curated by Arkitip project with New York-based HunterGatherer. The brainchild of Todd St. John, HunterGatherer is an award-winning design, illustration, animation and production studio. St. John and frequent HunterGatherer collaborator Gary Benzel created the woodgrain pattern and have applied it to products ranging from furniture to skateboard decks. The signature design has been reintroduced for Curated by Arkitip, ornamenting two products by Incase: the MacBook® Sleeve and iPhone™ Slider Case.
According to St. John, HunterGatherer "often creates things that have a 'naturalness' to them, but in many ways design is anything but. The woodgrain pattern is an expression of that thought: a purposefully fake version of something natural. I also enjoy seeing it as a wrapper for a concentrated brick of technology."
HunterGatherer is known for its spare, but inventive projects, often combining experimental and hand-built techniques with more complex methods. Since 2000, HunterGatherer has stayed decidedly small, focusing on a limited number of assignments across a wide range of mediums. The HunterGatherer products for Curated by Arkitip add to the studio's body of work, which include a number of animation projects for clients such as Nike, VH1 and The New York Times T: Magazine, as well as ongoing work for New York City's green initiative, GreeNYC.
"Although our aesthetic and that of HunterGatherer represent differing points of view, we feel that the juxtaposition is rather symbiotic, representing the contrast between machine made and natural world," stated Damon Way, Incase Chief Brand Officer. "The organic-themed aesthetic of HunterGatherer's work enhances our products by taking the cases in a visual direction not often found in technology-specific products."
The HunterGatherer 15" Sleeve for MacBook Pro and HunterGatherer Slider Case for iPhone 3G S and iPhone 3G are available today at goincase.com and arkitip.com with availability following shortly in select Apple retail stores and better boutiques.
For more information about the project, including a video featuring the HunterGatherer artists, visit goincase.com.
About Incase
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today's consumer. Incase: A better experience through good design.
goincase.com
About Arkitip
Arkitip is a limited edition, hand-numbered art book that regards excellence in production as principally important. The magazine publishes site-specific artworks at a modest price to make art available to collectors at all economic levels. The magazine's founding principles are (1) support the arts, (2) promote freedom of expression, and (3) make art affordable and accessible. The editors also oversee a plethora of creative endeavors, including the publication of limited-edition artist's prints, books and multiples: clothing, accessories and the occasional CD. In addition, they collaborate with artists, designers, shops and galleries around the world to produce exhibitions.
arkitip.com
About HunterGatherer
Founded in 2000 by Todd St. John, HunterGatherer is a design, illustration, animation and production studio in New York City. It has earned international recognition for its spare, but inventive projects, often combining experimental and hand-built techniques with more complex methods. Since its inception, HunterGatherer has stayed decidedly small, focusing on a limited number of assignments across a wide range of mediums. The woodgrain-inspired products for Incase are based on a design collaboration between St. John and Gary Benzel, a frequent HunterGatherer collaborator. St. John and Benzel have exhibited work internationally and both were selected for the 2003 Cooper-Hewitt National Design Triennial.
huntergatherer.net
Media Contacts:
Rachel Quizon
626 214 9203
rachel@goincase.com
Dawn De La Fuente
415 694 6593
dawn@goincase.com
www.goincase.com
Product Details
HunterGatherer 15" Sleeve
$59.95
- Complete notebook protection
- Durable form-fitting canvas construction
- Original screen-printed HunterGatherer artistry
- Poly-satin quilted interior lining
- 3mm cushioned interior
- Heavy-duty HunterGatherer branded YKK zipper pulls
HunterGatherer Slider Case
$49.95
- Compatible with iPhone 3G S and iPhone 3G
- Durable iPhone protection
- Lightweight hardshell plastic construction
- Original printed HunterGatherer artistry
- Direct access to all device features
- Allows charging while in case or bottom cover slides away for docking
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