INCASE PARTNERS WITH HONEYEE.COM AND UNIFORM EXPERIMENT TO RELEASE CO-BRANDED 13" NOTEBOOK SLEEVE

UE Sleeves

FOR IMMEDIATE RELEASE

INCASE PARTNERS WITH HONEYEE.COM AND UNIFORM EXPERIMENT TO RELEASE CO-BRANDED 13" NOTEBOOK SLEEVE

Limited-edition uniform experiment 13" Sleeve featuring signature safety pin design available exclusively in the United States and Japan

SAN FRANCISCO - August 10, 2009 - Incase and honeyee.com have joined together with experimental menswear brand uniform experiment to introduce the very limited-edition uniform experiment 13" Sleeve. Designed to fit up to a 13" MacBook Pro, the notebook sleeve features an all-over safety pin graphic, a signature emblem of uniform experiment, and is available now exclusively through goincase.com in the United States and via Apple, honeyee.com and uniform experiment in Japan.

With a shared appreciation and respect for design, quality, art and culture, Incase, honeyee.com and uniform experiment came together to present a collective representation of each brand in one cohesive product. The collaborative brainchild of Hiroshi Fujiwara (fragment design) and Hirofumi Kiyonaga (SOPHNET.), uniform experiment aims to challenge perceived notions of business wear by reconstructing traditional styles with a fresh approach to create a reinterpretation of the business uniform. As a protective solution for essential technology, the uniform experiment 13" Sleeve takes the notebook sleeve-a traditional, signature Incase product-and adds styling and graphic design elements from the uniform experiment brand. This allows for influential, fashion-oriented brands honeyee.com and uniform experiment to gain exposure to a tech-savvy, early adopter audience that has an appreciation for good design. For Incase, the uniform experiment 13" Sleeve solidifies an association with two internationally recognized thought leaders within the fashion and street culture communities.

The uniform experiment 13" Sleeve is available in two colorways, black/white (US, Japan) and black/green (Japan only), exclusively through goincase.com, Apple Japan, honeyee.com and uniform experiment.

Product Details

uniform experiment 13" Sleeve

$83.95

Complete notebook protection
Durable form-fitting faux-leather construction
Original screen-printed uniform experiment Òsafety pin" artwork
Plush faux-fur lining
3mm cushioned interior
Heavy-duty uniform experiment branded YKK zipper pulls
Fits up to a 13" MacBook Pro

About Incase
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today's consumer. Incase: A better experience through good design.

goincase.com

About uniform experiment
uniform experiment is an experimental menswear line by Hiroshi Fujiwara (fragment design) and Hirofumi Kiyonaga (SOPHNET.) that launched its first collection in Spring/Summer 2008. The collection challenges perceived notions of business wear by reconstructing traditional styles with a fresh approach to create a reinterpretation of the business uniform. The keys in the logo represent the opening of a new door to the contemporary age through experimental ideas and creativity expressed in the clothing produced. Through continuous experiment and evaluation, uniform experiment promises to deliver innovative and real clothing.

uniformexperiment.jp

About honeyee.com
honeyee.com is a web magazine that digs into the lifestyle revolution in culture, arts and fashion taking place in Tokyo and other cities around the world. With the latest stories about up-and-coming creators and artists along with feature stories by journalists with a cutting-edge view, honeyee.com continues to attract global attention and a loyal following worldwide.

honeyee.com

Media Contacts:
Rachel Quizon
626 214 9203
rachel@goincase.com

Dawn De La Fuente
415 694 6593
dawn@goincase.com