ANOTHER MAGAZINE AND COLETTE BRING GARETH PUGH ARTISTRY TO INCASE PRODUCTS

AnOther colette

FOR IMMEDIATE RELEASE

ANOTHER MAGAZINE AND COLETTE BRING GARETH PUGH ARTISTRY TO INCASE PRODUCTS

SAN FRANCISCO - September 28, 2009 - Incase has partnered with fashion and culture biannual AnOther Magazine and esteemed Paris fashion boutique colette to release a capsule collection of accessories for Apple® product users with an appreciation for high fashion and technology. Ornamented with bold graphic artwork by fashion designer Gareth Pugh, the highly limited collection includes a 13" MacBook Pro Sleeve and iPhone 3GS Slider Case. The products are part of a collaborative project between AnOther Magazine and colette, featuring a select group of favored brands and designers handpicked to create the six limited-edition products for this iteration of the project. All products in the series will be carried exclusively by select boutiques in major fashion capitals of the worldÑParis, London, Seoul, Tokyo, Hong Kong, New York and Los Angeles.

"Our partnership with AnOther Magazine, colette and Gareth Pugh demonstrates the relevance and complementary nature of fashion and technology," said Damon Way, Incase Chief Brand Officer. "We all share a passion for forward-thinking innovation and have mutual respect for each other's design aesthetics, which resulted in an unexpected partnership with a unique point of view reflected in the pieces we've produced."

Pugh's artistry for the AnOther | colette Incase products turn personal technology devices into statement pieces. The MacBook Sleeve and iPhone Slider Case feature an exclusive graphic synonymous with Pugh's bold design sensibility. The fractal print cleverly intersperses stars within the graphic in reference to Pugh's signature star print featured in lining and on tees within his collection.

This capsule collection of Incase product for AnOther | colette will be available for purchase this week online at shop.anothermag.com with availability following at select boutiques worldwide.

For more information, please visit goincase.com/anothermagazine.

Stockists

AnOther Magazine (online at shop.anothermag.com)
colette (Paris)
Liberty (London)
Daily Project (Seoul)
International Gallery Beams (Tokyo)
Joyce (Hong Kong)
Opening Ceremony (New York, Los Angeles)

Product Details

AnOther | colette Sleeve

SRP: £76.00 | $124.00 USD

Complete notebook protection
Durable form-fitting construction
Original screen-printed Gareth Pugh artwork
Quilted interior lining
3mm cushioned interior
Heavy-duty YKK zipper pulls

Compatibility: Fits up to a 13" MacBook Pro

AnOther | colette Slider Case

SRP: £53.00 | $87.00 USD

Durable iPhone 3GS protection
Lightweight construction
Original printed Gareth Pugh artwork
Direct access to all device features
Allows charging while in case or bottom cover slides away for docking

Compatibility: Compatible with iPhone 3GS and iPhone 3G

About Incase
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today's consumer. Incase: A better experience through good design.

goincase.com

About AnOther Magazine
AnOther Magazine's launch in 2001 heralded a new chapter in magazine publishing. Its blend of high fashion and world-class photography with features on the arts, politics and literature makes each beautifully crafted edition a collectors' item. Published twice a year, AnOther Magazine quickly established a reputation for highly original content brought together in its pages by an emerging set of photographers, stylists and writers bound by a search for creativity and authenticity. Counting Nicole Kidman, Jodie Foster, Kate Moss and Tilda Swinton amongst its impressive run of leading Hollywood cover stars, it is now the most recognised biannual fashion magazine in the world.

anothermag.com

About colette
colette opened its doors in 1997 at 213 rue Saint-HonorŽ in Paris with an aim to redefine the notion of a retail store. Internationally recognized as a fashion mecca, colette achieves a unique blend of modernity and innovation through its ultra-creative window displays, in-store merchandising and exhibitions with renowned artists and designers. Customers consider colette a visionary meeting point: an outlet for new labels, exclusive, limited-edition products and high-quality brands from both past and present. Always the same, never the same. This is what defines colette.

colette.fr

Media Contacts:
Rachel Quizon
626 214 9203
rachel@goincase.com

Dawn De La Fuente
415 694 6593
dawn@goincase.com