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FOR IMMEDIATE RELEASE
PARIS TAKES CENTERSTAGE WITH ANDRÉ FOR CURATED BY ARKITIP
SAN FRANCISCO - November 6, 2009 - Incase and Arkitip have launched the fifth installment of the Curated by Arkitip project with famed Paris graffiti artist André. Celebrating the city that elevated the artist's graffiti to cult status in the creative world, the signature Incase 15" Sleeve and Slider Case feature André's distinctive "Mr. A" stick figure character once seen everywhere from city walls to high fashion magazines and collaborations.
The Paris-themed André products for Curated by Arkitip are timed to release in parallel with the opening of the first Apple® retail location in France and will be available on opening day at the Apple Store®, Carrousel du Louvre adjacent to the renowned art museum in Paris.
"André embodies the creative spirit and vibrancy of Paris, so it was only natural to introduce his contribution to Curated by Arkitip as Apple opens its first retail store in France," said Damon Way, Incase Chief Brand Officer. "We are excited to do this with André to celebrate his artistic legacy and Paris, a city that artists from all walks of life continue to draw inspiration from."
Through Curated by Arkitip, Incase is able to bring artistically embellished products to an Apple centric community that shares an appreciation for the creative arts and technology. Working with artists whose bodies of work span both the commercial and fine art worlds, all Curated by Arkitip artists are selected for their dedication to their respective art forms and unique points of view. The André products for Curated by Arkitip follow the successes of past participating artists KRINK, Parra, Steven Harrington and HunterGatherer.
The André 15" Sleeve for MacBook® Pro and André Slider Case for iPhone® 3GS/3G are available today at goincase.com, arkitip.com and at the Apple Store, Carrousel du Louvre, in Paris, France.
For more information about the project, including a video feature of a day in the life of André in Paris, please visit goincase.com/curatedbyarkitip/andre/.
About Incase
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today's consumer. Incase: A better experience through good design.
goincase.com
About Arkitip
Arkitip is a limited edition, hand-numbered art book that regards excellence in production as principally important. The magazine publishes site-specific artworks at a modest price to make art available to collectors at all economic levels. The magazine's founding principles are (1) support the arts, (2) promote freedom of expression, and (3) make art affordable and accessible. The editors also oversee a plethora of creative endeavors, including the publication of limited-edition artist's prints, books and multiples: clothing, accessories and the occasional CD. In addition, they collaborate with artists, designers, shops and galleries around the world to produce exhibitions.
arkitip.com
About André
A native of Uppsala, Sweden, André began painting on the walls of Paris in 1985 and quickly became one of the city's most prolific graffiti artists. He broke ground by becoming the first artist to use a character-"Mr. A," a stick figure with a top hat-instead of a tag name. In "Love Graffiti," one of his most famous projects, André spray paints a lover's name in oversized bubble letters in a location of his client's choice. Though best known for his graffiti art, André has also evolved into a seasoned entrepreneur, attracting Paris' fashion and art elite to his Parisian nightlife hotspots and his concept hotel L'Hotel Amour. André splits his time between Paris and New York City.
Media Contacts:
Rachel Quizon
626 214 9203
rachel@goincase.com
Sarah Bronillae
exposure
212 226 2530
sarahb@exposure.net
goincase.com
Product Details
André 15" Sleeve
$59.95
- Complete notebook protection
- Durable form-fitting faux-leather construction
- Original screen-printed André artistry
- Striped cotton interior lining
- 3mm cushioned interior
- Heavy-duty Mr. A branded YKK zipper pulls
André Slider Case
$49.95
- Durable iPhone protection
- Lightweight hardshell plastic construction
- Original printed André artistry
- Direct access to all device features
- Compatible with iPhone 3GS and iPhone 3G
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