10 minutes isn’t enough to scratch the surface of what The Impossible Project is, and what it means to millions of Polaroid enthusiasts. Conceived at the closing party of the last Polaroid factory, The Impossible Project completely re-invented the process of creating instant film specifically for Polaroid cameras. A daunting task for sure, but one that they’ve been at since 2008.

Photo geeks rejoice as THIS Visits the Impossible Project’s US offices and showroom with Impossible Vice President, Mr. David Bias.

A very special thanks to Ms. Sunny Shokrae for helping us out with this one.

As part of our ongoing support of creative communities, Incase is proud to present THIS Visits, a video project from THIS Gallery partners Luis Farfan and Aaron Farley. The series focuses on emerging talent in the fields of art, music and design and aims to capture the people, places and things that bring us joy and spark creativity.